UPFRONT A Letter from the Editor
Setting a course correction for promising AM industry
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Scrypt CEO Kenneth Church, one of the sources quoted in this issue’s cover story, spoke
excitedly with us about growing 3D printing from an industry that records sales of $3 billion a year to one that tallies 10s or 100s of billions a year. One way to get there is to move in on the printed circuit board field: Ad- ditive manufacturing (AM) can disrupt the printed circuit boards market be- cause AM produces less waste—which translates to competitiveness through cost savings. But AM faces obstacles against which future competition from the circuit board industry pales. The technological challenges with which AM is grappling today have ushered in a disturbing new paradigm. “For the first time in history, manu- facturing is more advanced than design,”
Smart Manufacturing Editorial Staff
EDITOR IN CHIEF Brett Brune
313-425-3253
bbrune@sme.org
Advanced Manufacturing Media Editorial Staff
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jlorincz@sme.org
Columbia University Prof. Hod Lipson declares in this issue. “With AM, you can make almost any shape you can imag- ine. The challenge is the software design tools are not keeping pace. We can build anything but we can’t design it.” To address that unacceptable truth,
we rounded up many of those dem- onstrating the sort of audacious and monumental thinking that is needed to set a successful course correction. Four of these visionaries appear on
the cover of this issue: In addition to Church and Lipson, this august group includes Met-L-Flo President Carl Dekker and Adrian Lannin, a Microsoft group program manager. The experts whom we consulted
pointed to file format and design tool woes, providing details, perspectives and innovations we trust will help end AM’s design doldrums.
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Solving AM’s troubles will open the door to billions of dollars in market growth and pave the way to further innovation. To get a foothold in printed
circuit boards, AM firms would need to master electrically functional structures. But who could resist taking a bite out of that $70 billion- a-year market? Then there’s personalized demand.
“There is $2.3 trillion in personalized medicine alone,” Church said. Also beckoning: High-volume cus-
tomization and new inventions. Church, for one, sees new per-
sonalized products and devices on the horizon—shoes, eyeglasses and computers.
“Fitbit is going to look like child’s
play compared to what’s coming,” he said.
Brett Brune Editor in Chief
Fall 2016
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