7.1% per year on average. Consequently, crops produced in the United States look unattractive to international buyers and revenue performance for domestic exporters has suffered. The effects of these trends on agricultural equipment prices are two- fold. On one hand, lower soybean, wheat and cotton prices mean that farmers have less money to spend on capital purchases such as tractors, harvesters, sprayers and planters. Indeed, this has been refl ected in dramatic revenue decreases in the respective crop farming industries in the three years to 2015. On the other hand, increasing production has driven demand for machinery higher because more equipment is required to foster greater output.


The use of robots in agricultural machine assembly has increased dramatically, allowing manufacturers to produce machinery at a lower cost.


Input costs for agricultural ma- chinery manufacturers have also fl uctuated signifi cantly from 2012 to 2015. Chiefl y, the price of steel has undergone signifi cant contraction in response to easing demand for the commodity from China, India and oth- er emerging markets. Consequently, the price of agricultural tractors has fallen at an average annual rate of about 1.7% from 2012 to 2015, much to the benefi t of buyers. Because agricultural tractors have the same suppliers and buyers as other types of agricultural machinery such as harvesters, cutters and planters, they serve as a suitable proxy for related market prices.


Major Players: Domestic and Foreign John Deere, Deere & Co., based in Moline, IL, is the


world’s leading manufacturer of agricultural equipment and employs about 69,000 people. Despite a commanding


Simply Brilliant.


Introducing the


By integrating a computer into the rechargeable, wireless iWave2 handle, Marposs has achieved an unprecedented level of convenience and performance in manual gaging technology. Each measurement is immediately displayed to the operator on the gage, and automatically uploaded via Bluetooth® to the gage computer. Interchangeable nosepieces rapidly convert the rugged, compact handle to a plug, snap or depth gauge. Innovative design features include soft touch buttons that are impervious to moisture;


wireless gage — A new era of precision and operator convenience.


long-life, fast-recharging Li-ion battery; intuitive graphical color display with automatic orientation; automatic data synchronization, and more.


Cut the cable and enter the world of iWave2. There’s no going back.


www.marposs.com Toll-free 1-888-MARPOSS


Also available with quick-change StarLock system


The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Marposs is under license.


See us at QUALITY SHOW & GEAR EXPO October 2015 | AdvancedManufacturing.org 91


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