MCTV Video: The Fun of GIFA
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www.metalcastingtv.com to watch the latest video, The Fun of GIFA, which highlights the lighter
side of the international metalcasting trade fair held this June in Dusseldorf, Germany.
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Book Review: Fun With Economics? It’s no secret that human beings can be and often are irrational. But, for some strange reason, economics has been slow to accept this otherwise obvious truth. In this most applicable of the social sciences, humans were thought of as rational, reasoned and logical. “Misbehaving: The Making of
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Behavioral Economics” by Richard H. Thaler is the story of one man’s crusade to change this fundamental assumption. The very term “behavioral economics” tells you that this book is dealing more with the human mind than the invisible hand. If you’re
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looking for step-by-step instructions to better the bottom line, this isn’t your blueprint. But “Misbehaving” delivers more than a few eye-opening lessons for the business owner or manager. Beyond lessons for yourself and
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your business, “Misbehaving” is simply an interesting read in terms of psychology. Whether specific points change how you view yourself and your workforce, the book veers away from esoteric concepts and theories. The research is evident and the discussion is grounded in everyday examples or easily understood hypotheticals.—Nicholas Leider, Associate Editor Read more online at
www.metalcastingdesign.com. Jul/Aug 2015 | METAL CASTING DESIGN & PURCHASING | 1
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