of a revolutionary discovery. Great business leaders are peo- ple of great IMAGINATION. They are pioneers, and they dare to dream. Discoveries and inventions are made because people dare to dream and intentionally think bigger than their current surroundings.


{3} The great business leader will LOOK intently and with total focus. They have complete attentiveness on the results they are working to achieve. Focus equals direction. A person with driving focus is able to let go of everything that does not move them toward their goal. She can say ‘no’ to extraneous distractions and does not let the opinions of oth- ers deter her from her purpose.


The average person tends to be busy rather than effective and stretched to the limits rather than focused. Great leaders have extraordinary FOCUS. They possess a clearly identified goal, and they move toward that objective with single-mind- edness and intense concentration.


{4} The great business leader will DO what he says. Great leaders have INTEGRITY. This means they will do exactly what they say they will do. Circumstances may change. New situations may arise. The agreement may no longer be ben- eficial. Nevertheless, the great leader will keep his word. He will not compromise his principles for convenience or advan- tage. Because of this, his people trust him, and for a leader to be effective, he must have the trust of his people. The brilliant Albert Einstein summed up this trait well when he said, “Try not to become a man of success, but rather try to become a man of value.”


{5} The great business leader will STAND up, stand out, and stand strong. The world does not pay you for what you know; it pays you for what you do. The world does not pay you for your dreams; it rewards your actions and achievements. Great leaders stand up and take action. Great leaders also stand out. They choose not be average; they choose to be exceptional and extraordinary. And great leaders stand strong and lead with COURAGE. Even in the face of doubt and uncertainty, knowing that failure may come, they continue to stand. They endure against the fear of criticism, the fear of failure, and the fear of the unknown. Their courage is greater than their fear, and they prevail in the face of disappointment and setbacks, becoming outstanding mentors and leaders.


Great leaders believe. They think big, look with focus, do


what they say, and stand with courage.


So, what is the difference in the two people from the same town and same background? One chose to discover the char- acteristics of greatness, to develop and practice them, and make them part of his or her DNA. The other chose to be a spectator in the game of life. Great leaders believe. They think big, look with focus, do what they say, and stand with courage. These traits and ac- tions are neither acquired nor accomplished by accident. They are the product of diligent effort and concentrated pur- pose. Winning is intentional. Success is earned. And great leaders are marked by their actions.


DAVE MARTIN, YOUR SUCCESS COACH, IS A WORLD-RENOWNED SPEAKER AND THE INTERNATIONAL BEST-SELLING AUTHOR OF 12 TRAITS OF THE GREATS AND ANOTHER SHOT. FOR OVER 25 YEARS, DAVE HAS BEEN A MENTOR, INSPIRATIONAL SPEAKER, COACH, AND BUSINESS LEADER. USING THESE EXPERIENCES, DAVE SHARES TIMELESS TRUTHS, WRAPPED IN HUMOR AND DELIVERED WITH PASSION, TEACHING PEOPLE HOW TO PURSUE AND POSSESS A LIFE OF SUCCESS. FOR MORE INFORMATION ON DAVE, PLEASE VISIT WWW.DAVEMARTIN.ORG.


20IGEORGIA REALTOR®


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