Why Have a Team?
There are three primary reasons to have a team — to be able to focus on what you do best, to empower oth- ers to have success in real estate, and to build a mar- ketable brand in order to have an exit strategy to retire or hand over your business one day. You may have any one of the three or a combination of them. If you’re just looking to be the “lead dog,” I would suggest you stick to hiring an assistant or two, rather than building a team. You should write out an “elevator pitch” for your team
— what do you do specifically (selling real estate isn’t an answer, being the best/biggest isn’t either!). An ex- ample would be, “We have specialists in each area of the real estate transaction so that we have an effective, effi- cient team and the consumer reaps the benefit of having the most knowledgeable people in the right seats.” An- other approach could be, “We’re a family that also sells real estate together — specializing in land/farm prop- erties in Macon.” As simple as this sounds, it’s hard to condense what you do all day everyday into something you can explain to someone you just met in line at Starbucks.
STEPS FOR STARTING {OR RE-STARTING} A Team
The best first step to starting your real estate team is an honest self-assessment. There are a number of tools to help with this, but the hardest part is recognizing your strengths and weaknesses. I recommend the Tony Robbins DISC profile (FREE) and StrengthsFinder 2.0 (about $15) for easy ways to start this process. I also suggest writing out (personally, I prefer pen and paper) things that you love doing and things you don’t love doing. The most likely next step is to hire (or find) a partner
to offset your weakness — this is one of the hardest parts. Not only do you have to recognize (and admit) some weaknesses, but you have to learn to identify someone UNLIKE yourself who you can trust and will get those things done. You also have to get out of their way and let them do these things, possibly in a way of thinking that’s very different from yours. You will also need some sort of basic, written plan. The key word here is basic — just a direction to get you started and help make decisions. You’re not trying to figure it all out and you will learn as you go. I would generally recommend picking a team name
that’s bigger than you, especially if your exit strategy is to build something you can sell. Think about names that
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