SHORT-TERM ACCOMMODATION
Worker, BridgeStreet’s president and chief executive officer. “Each Mode Aparthotel will offer a bespoke, unparalleled experience to our guests by providing them with high design and comfort.” Three to five Mode Aparthotels will
be developed in California over the next four to six years, and ten to 15 in key cities throughout India over the same period, helping to meet demand in relocation hotspots. The mood may be relaxed, but for corporates there is reassuring reporting wherever a guest chooses to stay, even if it is for a few days’ business trip or a long weekend seeing the sights while working in a particular region. Safe, secure, trackable, but free to choose the style of accommodation that suits the context. In October, SACO will launch Locke,
its new aparthotel brand. Tellingly, new general manager Ashley Ely and commerial manager Samantha Sheridan come from hospitality and hotel backgrounds. The new brand is described as combining the best aspects of boutique hotels and serviced apartments. Leman Locke will open on London’s Leman Street in Aldgate in October, with further properties due to be rolled out across the UK and Europe from 2017 onwards. Consisting of a total of 168 apartments divided into 105
studios and 63 one-bedroom suites, Leman Locke will also offer guests two Sky meeting rooms, a gym, two bars, all-day dining, and spacious indoor/outdoor lounge areas, with ultrafast wi-fi throughout to accommodate the modern business traveller
Australian brand making a mark Now on the scene, Australian big brand Quest Apartment Hotels is here to do serious business. As a major player in Australia, where serviced apartments occupy 25 per cent of the market compared with 5 per cent in the UK, the company has knowledge to share. It also operates in New Zealand and Fiji.
Oakwood Worldwide -– Fitzrovia Andrew Weisz, Quest’s director of UK development, spoke
at a session at the Serviced Apartment Summit. He made the point that the more brands in the market place, the more people are aware of the sector’s existence, resulting in growth for everyone. In Australia, there is a sophisticated accommodation-franchising model for the sector, he explained, with a track record which is accredited by all top banks. Here, they are creating a market. Mr Weisz was appreciative of the welcome from the
serviced apartments sector, and found the industry more sharing and open than in Australia. Relations may not continue to be quite so cosy as Quest starts to flex its muscles and aims to take a bigger market share. The two other brands well known to relocation users in
the aparthotel space, Staybridge Suites and StayCity, also have expansion on the horizon. Meanwhile, new openings in London
continue, with Oakwood Worldwide introducing three new locations, Canary Wharf, Kensington, and the West End’s Fitzrovia. Says Debbie Lundon, Oakwood’s
managing director for EMEA, “The demand for serviced apartments within London exceeds the current supply, so we are always looking for opportunities to expand our presence in key locations near where our guests work and want to live.” For the consumer, this can only be
Oakwood Worldwide – Kensington
good. More choice, more properties, and competitive pricing. We wait to see how things unfurl. Keep up to speed via the Serviced Apartments section of our website.
54 | Re:locate | Autumn 2016
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