SHORT-TERM ACCOMMODATION
Airbnb, BridgeStreet is also picking up independent business travellers wanting stays of 18 days plus who are not big enough for a travel programme but want professionally managed accommodation. Although currently minor, the f low is becoming more rapid. Shaun Hinds also touched on the shift
towards short-term stays and the response by some serviced apartment providers to become more like a “hospitality-based” company than a property developer. This change in proposition, he said, offered a more viable option against traditional hotels. The new BridgeStreet Mode product was designed with this
in mind. The SACO Locke product also more readily fills the short-stay space. No doubt potentially easier planning consent for shorter stays will also be a consideration. Equally, more hotels may look to move into the aparthotel sphere.
Aparthotels on the rise This brings me to the rise of the aparthotel. The large operators, such as The Ascott, winner of the 2016 Relocate Best Serviced Apartment Provider award, offer seamless tracking as part of their service. With coverage in global regions, including fast growth in APAC, the mechanisms are there for Ascott to give employers exactly what they need. The Citadines apartments currently being refurbished at the
Oakwood Worldwide – Canary Wharf
Barbican capitalise on the buzz of the creative industries and the tech companies and easy access to the city Fintech (financial technology) companies. The new, welcoming receptions and drop- by catering from the restaurant will give a vibrant atmosphere and pull in the local workers popping by for a morning coffee, a healthy bite, or, throughout the day, a welcome juice or salad break. BridgeStreet Global Hospitality has introduced its new
aparthotel brand Mode Aparthotels, and is responding to shifting travel trends by targeting global hotspots and retrofitting existing buildings, offering a 24/7 front-desk concierge, community areas for gatherings, and the space of an apartment to live and work in. “We are here to be a part of the community, work with the local vendors, and recommend the best establishments,” notes Sean
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