US FOCUS
competitive even as their margins are declining. “From the corporate perspective, there’s
the challenge of a changing workforce mobility landscape, with more demands to get the right people in the right place. That can be complicated by other issues – for example, lump-sum assistance and extended business travellers.” Jan Tanella
transformation at
is VP of business relocation
management company TheMIGroup. She says there has been a big push towards more of an advisory role in working with corporate clients to help them achieve their business objectives. One of the best examples of this concerns the different types of data and analytics with which the group is providing its clients to give them greater insights into their assignee populations. Clients, says Ms Tanella, are eager
to have a more complex prof ile of their assignees, so they can evaluate more effectively whether their relocation policies are addressing the right concerns for the right people in their organisations. Jan Tanella explains, “We want to
be able to apply the data that we gather on our clients’ assignee populations and
provide more strategic direction. We are really shifting, with new clients and current clients, by looking at what the profile of their assignee population looks like, and how we can track that data for them in a more cohesive way, and then report on it.” She adds, “When we have our annual
business reviews with our clients, we are not just talking about the typical
stuff, like how much money they have spent on different policy elements, but we are actually marrying those policies to their assignee or transferee profiles.”
Keeping pace with change Dale Collins adds that, overall, especially in the US and the EU, we are seeing the underpinnings of a global economy – the free movement of people across borders, free trade agreements, and harmonised tax regimes – coming under increasing scrutiny. This, he says, “raises the stakes” for companies whose growth plans depend on mobility. Bill Paxton, COO of Paxtons, which
provides removals, relocation and logistics management services across the US and internationally, says, “Positive movement in US unemployment rates, existing home sales, and consumer conf idence are all contributing factors to the current business environment and trends in global mobility. “According to the American Moving
& Storage Association, corporate relocation represents a little over a third of household goods revenue, while the remaining 64 per cent is composed of individuals, military, and the government. While corporate relocation increased in 2015, budgets that had been previously reduced in the recovering economy were slow to bounce back, but that is slowly growing in 2016. “The key is keeping pace with
relocation volumes, types, seasonal surges, policies and practices, and what is driving employee relocation. For example, the average age of
26 | Re:locate | Autumn 2016
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