CCR2 Technology


The telephone could work, if curiosity got


the better of them, but most agreed that, since they do not usually make calls, they would not expect to receive them either, and the call would go unanswered. One suggested they would look at the


number and ‘Google’ it before deciding whether to call back. All agreed that they would not listen to a voicemail (friends never leave messages and parents do not need to be heard), and they never answer the home telephone. In terms of using social media, the


answer was again a definite no, with the most common reaction being that it would be ‘weird’ for a DCA to try and be their Facebook friend! Text and WhatsApp, however, both


received more favourable responses, and indicate a good way for DCAs to make


July 2017 www.CCRMagazine.co.uk


In terms of using social media, the answer was again a definite no, with the most common reaction being that it would be ‘weird’ for a DCA to try and be their Facebook friend!


contact. Messages are nearly always read, and then Generation Z could decide if they wanted to reply and how. Being directed to a website would certainly help. E-mails, too, were generally considered a


good way of making contact – or at least ‘less weird’ – although there was still a disconnect as regards whether they would open an unsolicited message.


Conclusion So, are we any further forward? Perhaps. No doubt there have been more in-depth and scientific studies carried out into future communication strategies, but my own experience suggests that a much broader combination of approaches and channels is going to be required in the future. In this instance, one size will most definitely not fit all. CCR2


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