Decorator Profile The sheer variety of customers and


requirements presents challenges on a daily basis but producing that perfect solution to finish a tricky substrate and ensure customer satisfaction does make the job rewarding.


– Zach Pillinger , owner and director Upstream Printing


developing an e-commerce website to offer a full range of blank and decorated garments online.


Going work is a joy Detailed embroidery for a local cake maker


the Continental Clothing range and for sports events we custom manufacture products using 100% polyester with wickable properties.”


Zach explains the reason he chooses these particular garments is because a good quality decoration finish is only as good as the garment it is produced on. He adds: “When a customer receives a product it may have a beautiful print or embroidery on, but if the garment washes poorly, is ill-fitting or falls apart you may as well have produced a poor quality decoration. We rely on customer tested products that we can have confidence that will stand the test of time and be as good as our finishes.” Upstream Printings main customer base is sporting and music festivals, schools and corporate businesses. In 2016 the company staffed events from vintage cycle events and obstacle races through to one of the UKs largest music festivals, with 30 of Upstream Printings staff selling the merchandise supplied.


Speaking to customers face to face is how Upstream Printing prefers to conduct its business. “The internet is a fantastic tool that we all rely on but we still believe people like to do business with people,” explains Zach.


Upstream Printing sells direct to customers through the companys sales team based in the Midlands. Despite this Zach is aware of the advantages of the internet and says they are currently


www.printwearandpromotion.co.uk


Day to day Zach says his job keeps him on his toes. “The sheer variety of customers and requirements presents challenges on a daily basis but producing that perfect solution to finish a tricky substrate and ensure customer satisfaction does make the job rewarding,” says Zach. “Also working with a great team of people who are all passionate about developing the business makes going to work a joy, well most of the time!” Any garment decorator worth his salt will know that the industry is moving at an increasingly fast rate. New technology and garments enter the printwear market almost on a monthly basis and Zach says he intends to keep up with the times. “Continued investment in e-commerce and the emergence of DTG as a truly viable and versatile print solution will revolutionise the industry as we know it now.


“Upstream will continue to be a customer led business that will adapt to changing technology and new market sectors. We dont plan on taking over the world but continued efficiency improvements and a finger on the pulse for future trends will hopefully see us develop our stance in the industry as a truly reliable supplier.”


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Screen printed water bottles for the London Diving Chamber


Merchandise products for Adventure race series, plastisol transfer and re-labelled


Plastisol colour halftone fade for a skateboard lifestyle shop March 2017 | 49 |


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