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PRODUCT NEWS


Protecting more than you think www.blygold.co.uk


Blygold PN Banner 200x40.indd 1 NIBE


The partnership comes at a pivotal moment for the home heating sector. Rising interest in renewable technologies, strengthened government support for heat pumps, and growing consumer concern about climate change have all accelerated demand for reliable, low-carbon heating choices. Virgin Radio’s audience is particularly well aligned with this shift: listeners are fi ve times more likely than the average UK adult to have, or be considering, a heat pump, and 65 per cent say they are worried about climate change.


Running across Virgin Radio UK, Virgin Radio Legends, Virgin Radio Chilled and Virgin Radio 80s, the sponsorship covers weekday afternoon and weekend morning weather bulletins, with 32 sponsored updates airing every week. Across the campaign, NIBE’s message will reach more than 5 million UK adults and deliver over 145 million individual impressions. In addition to high-frequency 10-second weather sponsorships, NIBE will run specially created 30-second advertising spots featuring Swedish football legend Freddie Ljungberg, NIBE’s brand ambassador. Freddie brings further personality and recognition to the campaign. “Heat pumps are a mainstream solution for households wanting to cut carbon and take control of their energy use. This partnership with the Virgin Radio Network gives us a powerful platform to help demystify low-carbon heating and reach consumers who are actively thinking about the future of heating their homes. Freddie’s involvement adds another level of energy and relatability, and we’re excited to see the impact of the campaign over the next 12 months,” said Olivia Downing, Head of Marketing at NIBE.


www.nibe.co.uk Panasonic


Eblast, part of eGroup, is a large surface preparation and coating specialist company located in Kintore, Scotland. eblast was seeking a more sustainable heating and cooling solution for one of its coating facilities and paint-drying warehouse, and turned to specialist renewable installation company, Clancool Refrigeration, who engaged the Panasonic sales agent DFM Technical Services to develop the design which utilises eight 25 kW Panasonic Jet Air Stream units to heat or cool the area. Looking to move away from fossil fuels and move towards a


emissions for the company by 118 tonnes per annum. The Jet Air Stream Indoor Units come in three variations – smart, standard, and ducted – with two capacities (14 and 25 kW). The units’ controls can easily be linked together for control and maintenance purposes, and also link to a BMS system to deliver an energy-saving solution for year-round heating and cooling in large and high spaces. The Jet Air Stream Smart range ensures optimal comfort by


preventing heat loss, as nozzle movements adapt dynamically to incoming air temperature to avoid stratifi cation and to maintain an ideal temperature exclusively in the occupied area. The Panasonic Jet Air Stream delivers high air volume up to 5.000m³/h and a long maximum air throw distance of 30m. It is equipped with energy-effi cient EC fans and off ers advanced touch panel control features.  www.aircon.panasonic.eu


more energy-effi cient business model, eblast sought a sustainable solution that would complement its paint curing business for products and components used in the renewable sector, including wind turbines and wind farms. Requiring a solution that met the specifi c temperatures required for their facility, eblast replaced its old kerosene gas-fi red heating with eight 25 kW Panasonic Jet Air Stream units. The system, which has an overall capacity of 200 kW, has already resulted in cost savings and has reduced CO2


1/9/25 13:58


32 December 2025 • www.acr-news.com


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