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customers who have grasped the concept and understood the benefits that digital print can bring see it as an opportunity fofor uniqueness and a route to fafacilitate increased sales. Digital print needs to be sold as an‘innovation’ rather than a‘process.’ Asmarkets better understand the value of socialmedia and see benefit in linking variable data with socialmedia fe case the Yo


Yooji and So Shape brands being


good examples, embedding social fe pack) to engage with consumers. The association between‘digital’and‘social media’ to increase engagement between brands and their customers is providing the newmarketing hype - bringing offline an d online together perfefectly .


Speed, quality, reduced stock levels and the ability to trial products are just some of the key fafactors driving the a digital print processes acros


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sector. The agility of digital is a key factor in its adoption with brands being able to change designs with every order, allowing themto be proactive with highly effective personalised campaigns. Froma cost perspective, there is also the added benefit


samplesmade up of eight designs - filled with its olives (seen left) - to exhibit on stand at the FarmShop & Deli Show 2016 at the NEC back in April.


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UNI Packaging received the samples request and took receipt of the supporting artwork; delivery was required a week later, a few days in advance of the show. UNI pulled out all the stops tomeet the deadline. Using the Digiflex digital presses to print the eight separate designs in the quantities required, the pouches were delivered on time. This is a good example of how Digiflex can provide the ideal solution for short run, multiple product SKUs.


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“UNI Packaging were not only effective at delivering amazing results, ahead of schedule, they alsoma de the proces s stress-free,” explains Oli managing director, Sim


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The Digiflex print hall at UNI Packaging


28 July/August 2016 y. “They


delivered on our requirement in a very short time frame, and the pouches they produced for us proved to be show stoppers, literally,


interest in the products at the show.” ww w.convertermag.co.u k y, helping to createmuch


lsewhere, a leading food producer, Olives Et Al, required 400 pouch


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HOWBRANDS ARE SEEING DIGITA The versatility of digital is also an attraction for brands.With the ability tomatch 97 per cent of panto and speed to


BRANDS ARE SEEING DIGITALTAL


meet the pressure on brands ne colours, no plate charges


fromretailers, brands are beginning to see the value of digital. Increased synergies betweenmarketing and packaging departments within businesses ismade possible by the capabilities of digital, where the on-pack content, however variable, does not require compromise on either side. Digital can be leveraged to deliver packaging printing requirements in a number of ways, such as time sensitive product launches, delays, or to support a conventional process.We are also seeing an interestingmove towards digital being used at the end of a design’s lifefe befofore a rebranding, to fulfil final orders. Through its Digiflex offe


ffering, UNI


or any requirement, in addition to being able to supply conventional print in both flexo and gravure .


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Packaging can provide a creative solution ffo


ontemporary coffee roaster, Purssells London, used UNI


Packaging to supply pouches for its speciality blends. These are manufactured from a PE/aluminium laminate, incorporating a tear notch, re- close zipper and venting valve (a first in Europe for a digital pouch). The pouches (seen below) are digitally printed via UNI’s award-winning digital print offering, Digiflex, with low origination costs and the ability of the digital press to print various designs consecutively with no additional setup, digital print is the ideal solution for Purssells’ short-run requirements. Purssells founder, Chris Jennings, comments: “I was after a packaging partner that could provide a professional presentation of my brand, accommodate the expected low volume requirements of a micro-company, whilst maintaining flexibility and attention to detail to ensure product differentiation. In fulfilling this aim UNI Packaging has delivered on all counts, supplying a high quality product, whilst maintaining a highly eficient service.”


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