Adhesiv Ap Re


Reflecting H.B.Ful er’s


iveApplications H.B. Fulller’’s teamsof experts for tapes, labels and pac ag fo the bookmarket. R


easons thatmay h 70 per cent of


explain this print dominance include: the growing relationship between science fiction books and the filmindustry; the 20 per cent growth of independent bookstores that are able to take higher risks with smaller print runs and create an intimate relationship with fo


performance,polyurethane reactive


A qu


spine gluing andgluing-off operations,onsoſtandhar coverbooks. Its toughyet flexibleproperties enab qualityread


values across awide va etyof paperqu


keeping its impressivepag vari


challenging transport and weat


ather conditions . qualities, evenunder


preferences; and the trend of adult colouring books as escape to time spent in front of a screen. Finally, there is increasing


t thisyear’s’sdrupa lau


Fromamanufafacturer’s


exhibition,H.B.Fuller aunchedanewhigh


vehotmelt adhesive, for ard


ading experience, ge


able ahigh agepull


bookbinders, for example, tomeet the risingmarket demand fofor


perspective, graphic arts industry trends will remain fofocused on improving quality and efficiencies. The increase in automation and technology allows today’s fo


shorter runs and quick turnarounds. Complementarily, book and brochure producers consistently seek tomeet an end user’s needs. Recent research by Smashwords indicates that, despite the digital rise, print still remains themost


awareness and concern about


sustainability in all industries, which is putting further pressure on companies fofor efficient and ecology-minded long-term


solutions. A recent CEO survey by Inclusive Capitalism(Inc-Cap) reports 24 per cent of global companies to have recently


included sustainability goals as part of their corporate s response to stakeh expectations.


In summary, the graphic arts market will keep d emanding high


older andmarket trategy, in


ngonth e succes sofdrup a201 6 tapes, lab


were inDüsseldorf thisyear toexchangeknowhowwhowwithshowattendees popular format wit


abels andpackag ng ad hesivaging adhesii ow


fo


performance, versatile and To


sustainable adhesives solutions. To bring in-demand products to market,manufacturers’need a


readers; the demand for customised solutions adapted to user’s fe


partner with technical expertise that understands today’s challenging graphic arts industry. H.B. Fuller connects progress with sustainable perfoformance. The company tailors its product and process innovations tomeet its customers’critical needs, such as lowering cost in use, and increasing efficiency and


production output. Its new product developmentmeets themarket demand for long-termconsistent perfoformance, across a wide variety of paper qualities and under fferent transport and usag e conditions. Plus, H.B. Fuller is includingmore renewable components on its research


fo diffe


investments. Adhesivesmay only contribute a small percentage of the totalmaterials used in the finished product, but they play a


fundamental role in delivering enhanced perfo


formance both


industries an d users need . www.hbfuller.r.com


w.


.B. Fuller has announced the release of a new high-performance bookbinding adhesive, Swiftlock 8500, designed for improved spine gluing and gluing-off operations, on soft and hard cover books that are subject to intense wear and tear.


r. Recent research indicates that, despite the rise in digital


in print and the demand colouring books.With th


graphic artsmarket.


Swiftlock 8500 is a new polyurethane, reactive hotmelt adhesive that connects consistency with versatility.


y. It delivers outstanding page pull


values across a wide variety of paper qualities, even under challenging transport and weather conditions, such as high and low temperatures or humid climates. Plus, it delivers fast strength development onmany dificult-to-bond paper st ocks, such as wood-free, glos y,sy, high weight and matt-coated papers.


Typical uses for Swiftlock 8500 include the perfect binding and gluing- off of book blocks for soft and hard cover books. Besides its long-term consistent performance on brochures and books, the fast formation of the adhesive filmdelivers excellent book finishing with clean, straight- edged spines,making it suitable for specific aesthetic needs.


communications, print still remains themost popular format within the bookmarket. Behind this dominance are trends, such as the growing relationship between science fiction books and the filmindustry, the progression of independent bookstores, and the demand for customised and paper-to-digital user experiences, as well as for adult is inmind, H.B. Fuller set out to address the rise for highly versatile adhesives solutions by the


y,


Launc h of a newbookb nding adhesive bookbinding adhesivi H


ive s


Judith Liddle,marketingmanager,


r, converting solutions, H.B. Fuller,


comments: “We’re a company that aims to change lives for the better. Our commitment to innovation brings together people, products and processes that solvemany of the bookbinding industry’s adhesion challenges. Swiftlock 8500 responds to these challenges, providing a technology breakt hrough in formulation, flexibility and performance.”


22


July/August 201 6


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