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Montpellier strengthens senior management team
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Mobile predicted to take majority of online ‘Black Fiveday’ purchases
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ith Black Friday 2016 very much on the horizon, ecommerce consultancy Salmon is anticipating this year
will be the tipping point for mobile in the UK. This year Salmon forecasts that 2016 will go beyond just Black Friday with an extended ‘Black Fiveday’ shopping period worth £5 billion predicted, from November 24 to 28. The company also projects this will be the first Black Friday period
where mobile dominates online activity, overtaking desktop with a total of £2.55 billion Black Fiveday purchases made via mobile. Salmon advises that it is imperative that retailers not only ensure they are prepared from an online perspective, but that they have a strong mobile offering to manage the peak as well. Salmon head of managed services John Beechen commented:
“Retailers now have to safeguard their sites and systems so that they are capable of functioning with increased levels of traffic over long periods of time. Rigorous testing will be essential, as well as using predictive analytics to certify that systems are able to cope with the levels of traffic expected and any surplus that may occur. “As mobile is going to take an even more prominent stake in Black
Friday this year, with shoppers doing much of their browsing and purchasing on their mobile devices during their commutes for instance, retailers need to verify that their sites are mobile optimised and allow shoppers to browse and make purchases easily.” He added: “One thing that is vital is communication. All
departments, from marketing to the technical teams, must be briefed and fully aware of any peak trading plans. This includes making sure that the teams pricing and promotion strategies are consistent across online and offline channels, as conflicting information across channels is likely to confuse and lose customers. That way, all elements of the business can align and work together. The business is going out with one cohesive message and maximising the opportunity Black Fiveday and the days that follow present.” Retailers can also use the retail event to springboard wider objectives,
John believes. “Black Friday is no longer about one single day, or week,” he said. “Now it is an opportunity to create an ongoing experience that can help grow a retailer’s customer base and loyalty. Even those retailers who do not want to participate in Black Friday need to prepare themselves, as consumers will be in the mood to shop, so they are likely to see an increased uptake and conversion of sales even if they aren’t offering deals and discounts.”
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www.innovativeelectricalretailing.co.uk B
ath-based electrical retailer Moss of Bath has achieved the accolade of Bath’s Best Retailer in the Bath Business
Awards 2016. Hosted by the Bath Chronicle at the Bath Racecourse, the awards,
now in their sixth year, celebrate business success across the city and surrounding areas. The Best Retailer title was awarded for demonstrating that Moss of Bath is at the heart of both rural and inner urban life, forming an essential part of the community and providing employment to local people, the judges revealed. Moss of Bath was also commended for offering customers choice, quality and service. Moss of Bath PR, marketing and social media manager Annie Moss
said: “The high calibre of entries at this year’s Bath Business Awards makes us extremely proud to have won the award for Best Retailer. I would particularly like to thank the judging panel for recognising our efforts and it goes without saying that this award would not be possible without our fantastic team of hard working, professional and knowledgeable staff. A huge ‘thank you’ goes out to all of our customers who have continued to support us over the years.” In February this year Moss of Bath was also named as the winner of
'Bath’s Best Retailer' at the Bath Life Awards. Moss of Bath managing director Tim Moss said: “Winning both awards
gives us increasing confidence that we are continuing to offer our customers an outstanding retail and installation experience. The awards emphasise what we do and the fact that we do it well. It goes to show that a good reputation goes a long long way!”
October 2016
ontpellier Domestic Appliances has brought additional experience to its senior management team. Russell
Hollins, formerly Hoover Candy Group sales director, has joined Montpellier as channel director for kitchen specialists and builders merchants. The company says that the move comes following rapid growth for the business, and the identified need for a dedicated channel director to manage the kitchens sector. Russell commented: “With Montpellier growing at the rate they are, these are exciting times for the group and I am delighted to be joining them now.”
Moss of Bath takes home Bath Business Award
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