SDA update
Brands including Smeg continue to grow colour options to allow customers personal touches in their kitchen
The future of the market With healthy eating unlikely to decline in importance, there is plenty of optimism for the future. Lucy comments: “We see the outlook
for the UK SDA market as being extremely positive. Smeg’s imminent venture into further new product lines colourways and accessories (e.g. meat grinder, choppers and pasta attachments) are a clear indication of our belief in the market and its strong future. Our appliances have a true point of difference in their design, and this has helped to further support the growth of the range. We have already received several trade and consumer press awards, along with accolades from prestigious design houses such as the Good Design Awards.”
Our kitchens are no
longer associated with chores, instead they are used for family time and entertaining
Alex agrees that the category has
further potential. “The cooking market continues to grow,” he says. “Growing sales of food preparation appliances in the last two years demonstrate that healthy cooking is very much at the forefront of consumers’ minds, and we expect this to continue.”
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www.innovativeelectricalretailing.co.uk Bo comments: “You’re trying to make it
easier for people to be healthy, it shouldn’t be hard work. More people are thinking about what they put in their body. When you buy a car, you put oil in it, you check the air pressure, you make sure it runs right, because if you don’t it breaks down. If you don’t look after your body, it is going to break down. You have to make good choices about what you put in your body. It’s so much easier to do with products like JuicePresso.”
He also highlights
that Witt has introduced availability of freshly pressed juice into their own office environment, which impressive results. “We have 100
people in our office,” Bo explains. “Every day, we have a choice of juices, red juice, green juice, ones with ginger, lemon and lime if you’re feeling something coming on. Since we started doing it, sick days are
October 2016
down 4.2%. It’s good for our people, and it’s good for us.” With the right sales proposition, it can be good for retailers too.
Kenwood
The Kenwood PureJuice uses slow press technology to gently squeeze ingredients, retaining micronutrients and minimising oxidation, to ensure users can enjoy a nutrient rich, long lasting and tasty juice. The innovative slow press juicer has a
high extraction rate of up to 84%, 25% more than standard juicers. u 0239 239 2392 u
www.kenwoodworld.com/uk
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