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NEWS


SKECHERS releases behind-the-scenes preview from Kelly Brook’s new Global Footwear Campaign


Skechers Air-Cooled Memory F oam Campaign Premiers in the UK in August


Model, actress and television presenter Kelly Brook is the face of SKECHERS and the footwear brand has recently released an exclusive behind-the-scenes preview of her latest global campaign. Debuting on August 25 in the UK, the print, broadcast and digital campaign was filmed at a beautiful seaside location near Malibu, California. The new commercial captures Kelly’s glamour, humor, and unique fashion sensibility. During the shoot, Kelly commented on how excited


she is to be heading SKECHERS’ latest marketing campaign highlighting her love for the new designs in the collection: “Skechers Air-Cooled Memory foam is so comfortable it gives you a dream like experience, it’s like you’re in heaven.” Kelly continues: “There are so many varieties, I love the floral look, I can have a pair of Skechers for every different outfit. Skechers is such a perfect fit for me as it does represent my current style and how I live my life it is now much cooler and fashionable to feel comfortable and great.” The global SKECHERS footwear campaign featuring


Kelly Brook will extend across all media platforms. Skechers won the Campaign of The Year Award at the


Drapers Footwear Awards for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows a year when SKECHERS has won multiple top industry awards in the United Kingdom, including Footwear Brand of the Year and Ladies Brand of the Year at the Footwear Industry Awards in February 2016. SKECHERS offers two distinct footwear categories: a


lifestyle division which offers comfort-focused trend- right product for men, women and kids including


Shoewap: the odd shoe swap Supported by multiple charities, Shoewap serves all


those who could benefit from buying shoes individually: from people with large size differences due to congenital disorders and amputees to shoe lovers who are fed up with squashed toes and blisters from wearing ill fitting heels.


Shoewap has recently launched their online


marketplace where users can already exchange their spare shoes. Now, the startup is working on increasing the supply side: they are starting to buy odd sized footwear that can no longer be sold in regular retail.


The idea has been welcomed with interest by the


Lisa Sommerhuber, co-founder of London based startup Shoewap, talks to Footwear Today about her new initiative, which allows people with unevenly sized feet and amputees buy, sell and exchange mismatched pairs and single shoes.


Did you know that 10% of the population have a full


shoe size difference? Shoewap, a young London based startup, is aiming to solve their shoe shopping challenge by making odd sized footwear available and affordable.


8 • FOOTWEAR TODAY • SEPTEMBER 2016 www.shoewap.com


www.facebook.com/shoewap www.twitter.com/OddShoeSwap


www.footweartoday.co.uk


footwear industry who recognize the opportunity to make use of and add value with their odd sized inventory. If you are interested in collaborating with Shoewap or would like to find out more, please get in touch.


Relaxed Fit, Skechers Memory Foam footwear and the philanthropic line BOBS from SKECHERS, and the Skechers Performance Division which includes Skechers GOrun and Skechers GOwalk footwear. Celebrity product endorsees for SKECHERS'


collections include multi-platinum recording artists Demi Lovato and Meghan Trainor, actress and model Kelly Brook, TV presenter and runner Charlie Webster, and boxing great Sugar Ray Leonard. In addition, elite marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher, and pro golfers Colin Montgomerie, Russell Knox, Matt Kuchar, Belén Mozo, Billy Andrade and Ashlan Ramsey represent the Skechers Performance Division.


www.skechers.com


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