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Kindly tell us about your shop, its location and your customers? Charles Ager Ltd is based in Coventry and was first established in 1840 by my great, great, grandfather and is one of the oldest established companies in Coventry, selling quality branded merchandise. We are in a secondary position in the centre of Coventry on what used to

be a busy main street. Unfortunately as Coventry has changed over the last few years we are no longer in a good position. One side of us was the Co-op, a 5 story department store that closed last October. The other of us was Allied Carpets now closed and empty for 5 years. Trade is tough for us at the moment. Although we do have a loyal customer base this does not replace a good passing trade that’s no longer exists.

What made you decide to buy this brand? UKD is one of our main suppliers. There are several brands we do very well with from UKD. Sleepers are now our biggest brand for men’s and ladies slippers offering good value at very good margins. Also we stock the ladies Boulevard brand these are an excellent “Value for Money” range of ladies shoes, sandals and boots, again on a fantastic margin. We also keep and we stock a selection of their many other brands and products like PDQ, (Sports & Leisure) Route 21 and Roamers (Gents Fashion/Formal).

How did you find out about the brand, where and when? At the MODA Show, NEC Birmingham.

How does this brand compare with other brands in the same category you stock/have stocked? UKD always have very good stocks of most products they offer so we only buy “Single” pairs of a style(not cartons) and then “Top-Up “weekly via there very good online ordering system, this giving a great stock turn.

How does this brand compare with other brands in the same category you stock/have stocked? The main benefit we have found in comparison to similar suppliers is there massive stock holding and having the stocks when we want them.

Which styles have worked best for you? UKD are one of our bestselling suppliers, offering numerous, “Value for Money”, ranges. We use many of their products for special promotions.

Please tell about the service you receive from the manufacturer? Excellent customer care with a very fast order and delivery service.

UK Distributors (Footwear) Ltd | Orders: 0116 240 3485 | Reception: 0116 240 3232 | 20 • FOOTWEAR TODAY • SEPTEMBER 2016

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