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“Although the show did feel quieter, we have done the business that we came to achieve,” said Nicola Zachariades, PR & Marketing for Skechers. “We are an all-year round brand with a strong offer of footwear from sandals to trainers and we have been very happy with the accounts we have opened. Moda Footwear is always a strong show for us.”

“Tamaris had a busy stand throughout the three days. There’s no denying

it's been a tough season for many retailers, however visitors were optimistic and willing to try some new product areas,” commented David Coles. “Our take on the athleisure category worked well combining leisure with feminine decorations. Traditionally the August show isn't as busy as February due to holidays and the back to school period and visitor numbers reflected this. Overall we came away from the show satisfied.”

Phil Marsh, Managing Director at Chatham, agreed, commenting:

“Although the number of attendees was down this year, and many of our own customers did not attend, this reflects the current climate of all trade shows - not just Moda. In spite of this we made great new leads and landed a number of high quality orders with new customers.”

Stephen Joseph, Caprice, said: “The stand was very busy and we have

received many new enquiries to stock Caprice. Normally we are known as a must-have winter brand, but the summer collection has been hugely successful over the past six weeks of intense selling.”

“Moda is the most important show for our business,” Gardiners National

Sales Manager Samer Abi Rached told Footwear Today. “It’s essential to engage with our loyal customers and to ensure that we are helping them in today’s ever changing retail environment. This year we met some great new buyers at the show and look forward to seeing where we can add value to their businesses in the years to come.”

Padders had a highly successful Moda. According to Graeme Jenkins,

Sales and Marketing Director: “Moda gave us the opportunity to meet with decision makers of major retailers and although the total volume of visitors had reduced, the quality and professionalism were the best the British footwear trade had to offer.

DB Shoes also found the show in general to be quieter than normal this

year, but the brand reported that nevertheless it was able to maintain a very good level of orders taken, for a number of reasons. “They were offering a 10% discount on forward orders placed during the show and the range for next spring is extensive, so there was plenty of choice.”

First time exhibitors well received Exhibitors including Pikolinos, Emu Australia and Ecco all reported a positive debut show, and agreed that the calibre of buyers in attendance was in line with their business strategy for the s/s 17 season and beyond. “On the first day alone we saw all of the existing accounts we were hoping to see and walked away with 11 good new leads,” said Steve Ryrie, sales director at Ecco.

For new arrival Walk Moses, meanwhile, Moda Footwear provided a platform for networking that exceeded the brand’s expectations. “We picked up orders from a lot of independents, and were also delighted that a large footwear chain came to meet us at Moda having followed the brand for the past few months,” said Brett Katz, brand owner at Walk Moses. Fellow debutante Nicola Sexton, the founder of eponymous label Nicola Sexton and also a retailer herself in Bury St. Edmunds, agreed that the buyers in attendance were committed to placing serious business orders if the product was right. “We had a phenomenal response to the collection,” says. “It surpassed my expectations because we are new to the wholesale side of things, but customers loved the collection and bought into it. We have been delighted with our experience and will definitely be back next season.”

Stay tuned… As the industry turns its attention to autumn 2017, Moda Footwear has confirmed its plans to build upon the success of the A/W 16 edition, which saw an increase in attendance across all three days of the show in direct comparison with the previous season. Having reorganised its layout to improve product adjacencies, the show will once again maximise its potential as the only UK trade exhibition to present the entire spectrum of apparel within one accessible location. Outdoor Lifestyle will make enjoy a bolstered return for A/W 17, while distinct areas such as Boutique – for directional women’s footwear – and Mini Moda – the UK’s national trade show for children’s footwear – will also develop their offer for the new winter season.”

“Though inevitably there was an air of caution, the buyers that attended

were putting pen to paper,” said event director Sean O’Connor. “We are now looking forward to the winter season and building on this year’s strong Autumn/Winter edition at the upcoming February event.”

The autumn/winter edition of the show will take place from 19-21 February 2017 at the NEC Birmingham. Visit to find out more.


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