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AWARDS NEWS Headline Sponsor:


Entries are open, and organiser Datateam Business Media is excited to announce a number of changes to the format of the Footwear Industry Awards…


T


he Footwear Industry Awards is now in its sixth year, and is known throughout the industry for its focus on independent retailers as well as


global footwear brands. The Awards offers everyone in the footwear trade a chance to shine, from


independent start-ups through to multinational corporations. It offers the chance stand out amongst your competition, raise the profile of your business and create some good publicity.


A change to the format In 2017, for the first time, the Footwear Industry Awards will feature a two-tier judging process. In the past, winners have been nominated and selected purely by the vote of their industry peers. This year, following feedback from the industry, organiser Datateam Business Media has announced a change to the format for the brand awards. The nomination process will remain the same; brands and retailers can nominate themselves, or industry members can nominate others in the industry. However, brands can now submit a short entry statement to accompany their nomination.


What's more, for the brand categories, the organiser has introduced a


judging panel in addition to the voting stage, formed of independent representatives from the BFA, IFRA, SSF and Footwear Today.


Brands


• Brands must only be entered in categories for which they fit the criteria. Please check www.footwearindustryawards.com to make sure you qualify.


• Brands submit a short entry statement explaining what is great about them and why they deserve to win. This can include customer testimonials. Entry statements are published on www.footwearindustryawards.com, to help voters decide which brand they will vote for (incidentally creating great publicity for the brand!).


• Entrants are whittled down to five finalists in each category, selected via the vote of the industry using a secure online voting platform held by a third-party company.


• A panel made up of independent footwear industry representatives decides upon the ultimate winner in each category, assigning Highly Commended where necessary.


Retailers


• As in previous years, winners are decided by the vote of the industry, using a secure online voting platform held by a third-party company.


Division manager Carl Hearnden explains: “Following feedback from the industry, The Footwear Industry Awards has undergone some changes. The changes to the winner selection process have been carefully designed to ensure that winning a Footwear Industry Award truly reflects the dedication and commitment of brands and retailers, with only the best receiving an accolade and independent stamp of approval.”


Bryony Andrews, editor of Footwear Today, added: “The new format for


the Footwear Industry Awards is a step forward for the event. The two-tier process for the selection of the brand winners and the inclusion of testimonials and entry statements in retailer entries will provide both greater transparency of the process and greater validation for the winners. This year’s Footwear Industry Awards, held at the ever-stylish National Conference Centre in Birmingham, will be a fantastic recognition of hard work, innovation and dedication to customers. I can't wait to meet more members of the industry and celebrate with the winners.”


Footwear Today’s journal manager, Sue Wiseman, is heading up the


event’s sponsorship programme. She commented: “The Footwear Industry Awards provides an unbeatable opportunity to reach a highly targeted and engaged audience before, during and after the event. The sooner a company books, the sooner they will start benefitting from the marketing campaign!” To find out more, please contact swiseman@datateam.co.uk


To enter or nominate a brand, retailer or individual in the Footwear Industry Awards, visit www.footwearindustryawards.com! For more information about the event and how it works, visit www.footweartoday.co.uk


Supported by: Sponsored by:


4 • FOOTWEAR TODAY


• SEPTEMBER 2016


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