NEWS
Start-rite Shoes Launches Campaign
to Keep Children Active
In response to recent reports into children’s health and obesity¹, Start-rite gave children the chance to reply and found a highly positive attitude to health, exercise and sport amongst children aged 7-11. The research revealed 86 per cent believe it’s important to do sport and exercise and 84 per cent saying they enjoy it. This appetite for exercise even improves as they move through primary school with some of the most compelling responses from the 9-11 age range. The research also painted a good picture of health in the home with 72 per cent of 7-11 year olds saying they are encouraged by their parents to be active and nearly two thirds (65 per cent) would like to do more exercise with their parents. Faced with this apparent appetite for exercise, Start-rite Shoes has launched a new campaign to help keep children active and stem the growth of obesity in childhood. Eve Davies, Brand Director at Start-rite Shoes added: ‘Children’s healthy
development has always been at the heart of everything we do, as footwear influences how the child’s whole body develops. The latest reports on childhood obesity are alarming, especially as you consider that children clearly love being active and exercise is such an important factor for growing bodies.’ Start-rite’s 5-4-5 campaign will offer a solution for children who enjoy exercise but struggle to fit it into their busy lives.
More information about the campaign can be found at
www.start-rite.co.uk/5-4-5 and on
https://www.youtube.com/user/Startriteshoes
ootwear Agent from India, A.S. Gianni.
New Faces F
Footwear Today Magazine is pleased to be associated with AS Gianni, a valued Indian footwear representative. Son of the late Mr. K.S. Giani, he is also a valued worker of Footwear News Australia.
For more information please call A.S. Gianni on +93 983 9035458 or email
as_gianni@yahoo.co.in
T
Footwear Friends enth Annual Awards Evening
The ninth Footwear Friends Annual Awards will be held at the LICC (St. Peter’s Church), Vere Street in London on October 19th. T he Awards recognise the extraordinary entrepreneurial talent emerging in the footwear industry.
Our generous sponsors in the various categories are:
The Worshipful Company of Cordwainers Micro-Pak Ltd. Philip Meltzer
The BFA/FN PLATFORM The Society of Shoefitters
“This year’s Footwear Friends Annual Awards is going to be even bigger
and better than last”. Every year we see increasing number of entries from young designers and entrepreneurs.
Footwear Friends was established in 1836 and over 180 years has helped
thousands of employees and former employees in the footwear industry who have fallen on hard times. Unlike any other charity Footwear Friends offers support and aid to those who have worked in all sectors of the industry, including manufacturing, repair, wholesale, distribution, component manufacture and increasingly retail.
For further information on what we do and updates on some of our previous awards winners can be found on our website
www.footwearfriends.org.uk
8 • FOOTWEAR TODAY
• MAY 2016
www.footweartoday.co.uk
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