PURE LONDON PREVIEW
P
ure London has confirmed an inspiring line-up of Footwear brands to join the impressive
catalogue of exhibitors for the July Spring Summer 17 edition. Organised by i2i Events Group, Pure London is established as a sourcing ground for the latest in international womenswear, accessory and footwear collections, and this season will be championing fresh, innovative designs across all sections. Showcasing brands from Europe and internationally, Pure London will also add to its stunning range of British brands for July 2016 with all-new trends showcased across an eclectic range of British footwear. British brands continue to grow for the show as a direct response to feedback from UK and international buyers, which indicated a strong desire for both ‘home grown’ and new collections at the show.
Yull Shoes
The brand will bring a collection of innovative fabrics and 100% authentic Italian leather to Pure Menswear for July 2016. The creative team is inspired by some of the most traditional and historical Italian shoes and turning them into modern-day sneakers, making a P448 shoe a completely unique product. P448 have become more and more popular each season and are now distributing in some of the best Italian and European boutiques.
Pretty Ballerinas British Women’s footwear brand, Cara will Well-known footwear brand, Pretty Ballerinas
will display a strong collection from Spain. Starting in 1918, the brand now has 77 stores across 29 countries and continues to diversify the product range with the introduction of loafers and sneakers. Founder of Pretty Ballerinas, David Bell commented on the upcoming show in July; “I think it will be a great show - the sell-throughs last summer were very high and I think customers will be looking to buy new brands before their competitors do. Pretty Ballerinas has launched a wide range of new products with a low minimum order, specifically targeting the clothing stores.”
Italian footwear brand, NeroGiradini is heading
to Pure London once again as one of the leading shoe manufacturers, producing 3.5 million pairs of shoes each year across womenswear, menswear and childrenswear. Owner, Enrico Bracalente has always considered the NeroGiradini customer as the core of his business and proudly makes his products in the centre Italy.
Fellow Italian brand, P448 is an authentic
Italian sneakers brand, designed in Italy by a group of young guys living and working on the Emilia-Romagna coast.
12 • FOOTWEAR TODAY • JUNE/JULY 2016 NeroGiardini
showcase their distinct style and heritage roots, following the success from the Spring Summer 16 show. The combination of European aesthetic and artisan design is the foundation of the brand, making the shoes unique. The collection has been made for the modern woman seeking wearable- luxe, season after season. Chloe Stuart-Bennett, Marketing Manager for Cara commented; “SS16 was one of our most successful shows at Pure London and we will be showcasing SS17 to continue this success.
Pure London is always a great show for us and we're looking forward to soft-launching our new rebranded lookbook, which gives our loyal customers the chance to see exclusively, before the final launch in February."
A truly British shoe for this season is bought to
Pure London from Yull Shoes with a Spring/Summer 17 collection inspired by tropical colours and bold patterns. In addition to their signature Brighton styles, Yull is introducing Margate and Tenby sandals as well as Pimlico and Moorgate heels all made in the heart of London. From block heels to 50’s styles, the collection holds that beach vibe making a perfect statement to any work-wear outfit.
A plethora of strong footwear names for 2016
will be on offer to buyers at Pure London with inspiring collections from the finest in British and European designers. Those already confirmed include: Butterfly Twists, SKA, KHRIO, Vanilla Moon, Caprice, Ravel, Mellow Yellow, Laura Vita, Camper, Lola Cruz, Colors of California, Slack London,
c.doux, Dami Shoes, Change!, Superga, Audley Footwear, UNISA, Kamoa, FLY London, Chie Maria, SOLILLAS, Moda in Pelle, Ten Points and many more.
Pure London will take place from 24-26 July 2016 at Kensington Olympia, London
www.purelondon.com
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