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BRAND PROFILE


Tell us about your company history. What’s the story behind the brand? Sollu is a Brazilian footwear brand specialised in comfort and stylist footwear for men. The Sollu brand has been dedicated to the shoe comfort segment for over 28 years, fully involved in the art of producing leather shoes. It has gained prestige over the past years by constantly investing in research and development. Today, it stands amongst the most highly respected brands in Brazil for providing lifestyle and wellbeing to consumers. Sollu shoe styles are bold and developed with


Cheryl taylor, Editor, talks to Eber Guerrero of Sollu TECHNOLOGIES


high quality materials and sophisticated designs, providing men with the latest fashion trends whilst allowing for maximum comfort and style.


What’s the story behind the brand? The Sollu story begins in 1986 when two brothers and father – who came from a footwear family background, decided to open their own factory. The two brothers studied the market and, each one specialized in different areas of production. Their dad helped them financially, as well as to run the business. They started with the brand name Sprint, and


developed a couple of trainers in trendy colours for those years. They quickly noticed they could also make shoes as comfortable as trainers, and invited two other brothers to join a new venture under the name Sollu – which in Portuguese reminds of “shoes outsole” and the “ground” you step in. The brothers developed a few Chelsea Boot


styles and then other shoe models. Saldy, their dad died recently and one of the brothers who joined later left the business for personal matters. Today the factory is run by 3 brothers.


Do you have a brand philosophy? As men, in this fast-paced world we live in it is essential that our feet are supported whilst looking and feeling great. That’s why here at Sollu we are committed to providing the perfect shoes which offer the best of both style and comfort without compromise. We believe that: Style is important, but comfort is essential -Style and comfort walk together. True style needs comfort. We know that the modern man is busy and


active, which is why our shoes incorporate comfort technologies ensuring they are fit for any occasion. Our collections range from extreme comfort for the man who is on his feet all day, to more lightweight shoes for those lazy days.


We offer only the highest quality materials, along with expert manufacturing techniques to provide the perfect shoe for men.


What sets Sollu’s products apart from other brands? There are 3 fundamental elements which make Sollu products stand out from the competition.


• Sollu comfort technologies


• Super soft and flexible leather – natural method of treatment and colouring, no corrections applied to the leather. Over the years, Sollu manage to develop the perfect technique of leather treatment in order to achieve the softest and most flexible leather it has ever made. By naturally treating and colouring the leather, and no applying corrections to the skin, we managed to achieve the perfect leather for comfort footwear.


• Active memory PU insole – We don’t use foam. Our insoles are made of polyurethane, which means it doesn’t deform. It’s super light and provides more comfort by better absorbing shock.


Where are you based and where do you manufacture? Sollu is based in Franca, a city in the country side of the state of Sao Paulo – Brazil. Franca is known as the national men’s footwear capital, and it is the only city in the country specialised in manufacturing footwear for men. Franca has a population of nearly 350,000


people mostly engaged in the art of making shoes. It’s the Northampton of Brazil.


SolluUK Contact: Eber Guerrero 12 • MODA SUPPLEMENT • AUGUST 2016 | Tel: 0208 287 1018 @SolluUK | Mob: 07889 458457 | www.sollufootwear.com Email: sales@ohpairfootwear.com


How many people do you have working for you? Do you have a high turnover of staff? Sollu directly employs over 130 staff + 40 indirectly. Most of the personnel have been with Sollu for


over 10 years. Some of them have been working at Sollu since it was founded. Our stuff turnover is low, and we have been employing more people each year.


How do you market your products? Do you use social networking? Sollu has grown by word-of-mouth. We are now present on Facebook and Instagram, and will open an e-commerce website in the coming months. We have also embarked on a significant


advertising and marketing campaign working with the 3 key trade publications in the UK. There will also be a comprehensive in store


promotional package to promote the unique benefits of our products to the public.


And, the next step? Any plans for the future, new lines etc? We have recently made an agreement with Dave Snowdon – Consultant and Agent specialised in the UK Market. We will be working closely on the development of Sollu brand in the UK and on the design of new styles for the British consumer. We have plans of opening a showroom in the outskirts of South West London where customers will be able to see our collection more easily.


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