AUTOMOTIVE INDUSTRY FEATURE


industry standards for vehicle safety and embedded systems. Dassault Systèmes’ Smart, Safe and Connected 3DEXPERIENCE accelerates product innovation to market, helps to manage complex systems, and provides an integrated platform for mechanical, electronics, software and simulation. With assurance that industry standards for safety and embedded systems are fulfilled, vehicle manufacturers can re-focus teams on strategic new vehicle innovation. More than 80% of new vehicle


innovations originate from electronics/electrical (E/E) and embedded systems, and can represent 20-40% of global development costs. If not managed carefully, these critical success factors can readily become costly liabilities. Transportation industries are on a quest to deliver outstanding product and service support to their customers. This trend is epitomised by today’s mass- customisation phenomenon. In order to reach a sustainable compromise between individual customer demands and the increased cost of meeting those needs, vehicle makers are turning to platform standardisation. More recently they extended the concept to vehicle modularisation, ultimately allowing marketing and sales teams to win new buyers with tailored products.


VIRTUAL GARAGE With such a broad vehicle configuration capacity, how can marketing and sales managers ensure they get individual vehicle information consistently and early, shared across all communication channels, devices, local markets - sometimes even prior to product production? Virtual Garage Industry Solution Experience delivers automotive sales and marketing materials and event experiences for both B2B and B2C audiences. Designed specifically for the vehicle industry, it enables companies to leverage existing vehicle CAD data to improve the speed, quality and reach of digital product promotions and customer engagement activities across all brand and product touch points. Based on the 3DEXPERIENCE platform,


the ‘Virtual Garage’ industry solution experience delivers 3D automotive sales and marketing materials, applications and experiences that communicate emotional brand or product themes to their target audiences. As an example, DS, the premium brand of the automotive group PSA, used the Virtual Garage industry solution experience to create a virtual reality booth experience at the 2016 Geneva International Motor Show. The DS brand presented the new DS 3


the rest of our customers’ life,” said Nick Sampson, senior vice president, Product R&D, Faraday Future. “Dassault Systèmes’ focuses on customer experience and its unmatched technologies will enable us to meet our aggressive schedule to deliver the most advanced electric vehicles into the market. Dassault Systèmes’ industry solution experiences like ‘Target Zero Defect’ and ‘Smart Safe & Connected’ clinched the decision for Faraday Future.” The solutions were fully deployed


model without using a physical car. Wearing an HTC Vive headset and controlling a joystick, visitors could virtually view, explore and interact with the new DS 3 as if it were real – walk around the car and sit inside it, change roof and body colours, trims and interior decor, and view animations of opening and closing front doors. This technology is relevant for the


new DS 3, a model which offers more than three million possible combinations to customers. “With the ‘Virtual Garage’ industry


solution experience, companies have unlimited creative freedom to simultaneously support the launch of new vehicles cost-effectively and embrace individual customer preferences,” said Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes.


ELECTRIC VEHICLES Faraday Future, meanwhile, has adopted the 3DEXPERIENCE platform. The electric-car company has deployed the ‘Target Zero Defect’ and ‘Smart Safe & Connected’ industry solution experiences for the development and delivery of its new fully electric vehicle and connected automotive experience concept unveiled during CES 2016 in Las Vegas. Both Faraday Future and Dassault Systèmes see the fundamental shift that is now occurring in the relationship between people and cars. This emerging generation of cars requires manufacturers to integrate traditional automotive design disciplines with Internet-connectivity, alternative power-sources, and autonomous driving technologies. Faraday Future determined that Dassault Systèmes 3DEXPERIENCE platform was the only innovation platform that made this rapid integration of design and technology possible. “We are taking a user-centric,


technology-first approach to vehicle design with the ultimate aim of connecting the automotive experience to


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Leading automotive companies have invested in realistic simulation technology to increase their capacity to innovate


At the Geneva Motor Show, the DS brand presented the new DS 3 model without using a physical car. Wearing an HTC Vive headset and controlling a joystick, visitors could virtually view, explore and interact with the car


across the company of more than 400 employees worldwide within two weeks. It has enabled Faraday Future to design, simulate, and prepare for production in ways that were not possible with any other solution. “Faraday Future is attempting to transform the transportation and mobility industry. By choosing to partner with Dassault Systèmes, it has a proven solution it deployed quickly and fits with its very rapid and aggressive development schedule,” said Olivier Sappin, vice president, Transportation & Mobility Industry, Dassault Systèmes. “Faraday Future has quickly adopted the 3DEXPERIENCE platform and is benefitting from the integration of our extensive experience in the automotive and high tech industries.” In addition to helping Faraday Future turn its concept car into reality, the 3DEXPERIENCE platform will also be utilised in Faraday Future’s forthcoming manufacturing facility in North Las Vegas. Dassault Systèmes’ industry solution experiences for manufacturing, including ‘Lean Production Run’, are used by companies like Faraday Future for plant optimisation, quality control and real-time visibility into facility operations. By leveraging the breadth of the 3DEXPERIENCE platform’s capabilities for manufacturing, Faraday Future will be able to construct and maintain a high-tech factory of the highest modern standards, and stay ahead of future demand for next-generation automobiles.


Dassault Systèmes www.3ds.com/industries/transportation -mobility/


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