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thousands of homes and a winery were destroyed in and around Santa Rosa, the region’s largest city.


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While the fires were tragic, it’s important to remember that fire is a natural occurrence in the wild. Many forests cannot sustain themselves without experiencing a wildfire. Forests need canopy fires to regenerate, as trees are adapted to only produce seeds following a major fire event. Without those flames, some plants would disappear. Fires also replenish nutrients in watersheds and food sources along streams. It resets the clock on the ecosystem, allowing it to thrive for another 200 years.


Since the last large-scale fire event near Santa Rosa in 1964, the wooded valleys of Napa and Sonoma counties have become more densely populated. Fire is a risk that many Californians have been willing to accept to live in this beautiful, tree-filled corner of the planet. We just never expected the fires would march into Wine Country’s biggest city.


The national media painted a grim picture, and the losses are heartbreaking. However, it’s important to point out that while 199,000 acres in Napa, Sonoma, and Mendocino counties burned, only 1,500 of those were vineyards—about two percent of Wine Country’s grapevines. Vineyards, with their linear rows of relatively low-lying plants with water-dense leaves due to irrigation, act as natural firebreaks.


As the community recovers from the wildfires, we appreciate every visitor who comes to Wine Country to stay in our hotels, dine in our restaurants and taste our wines. Showing the world how beautiful the vast majority of Wine Country still is helps our economy recover too.


Learn more about how Jordan Winery is helping wildfire victims—and how you can join the cause—under the What’s New section at blog.jordanwinery.com.


he wildfires that scorched parts of Wine Country in October 2017 made international headlines. Though Jordan Winery and the Healdsburg area were unscathed, lives were lost, and


Smoke lingers in the air east of Jordan Vista Point on October 13, 2017. 13


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