Letter from MHC’s Presidents, continued...


COVID relief efforts, and we will do so until further notice. New Digital Marketing Services: Te Equiery is now offering a suite of digital marketing services for advertisers who run display ads, includ- ing geofencing, geotargeting, and digital remarketing. Geofencing allows us to draw a virtual perimeter around a real-world,


target-rich location for our advertisers. We then serve digital advertis- ing to the devices of anyone who enters that virtual perimeter. We also incorporate keywords into the algorithm to prioritize people who have recently used certain terms in an on-line search. Geofencing is an excel- lent option for show organizers trying to target potential entrants, retail operations trying to target potential customers, and associations trying to promote a giving campaign or fundraising effort. In addition, geotargeting and digital remarketing allow us to serve


ads to: (i) curated audiences that meet certain criteria (age, languages spoken, sports interests, etc.); (ii) visitors to an advertiser’s website; and (iii) people who have searched on similar keywords or who have similar demographic characteristics. Tese services have double the click-through rate of platform-based


marketing promotions and increase exponentially the reach of a market- ing campaign. Tey allow an advertiser to escape the echo chamber that plagues traditional social media platforms.


Members and Supporters


And last but not least, we would be remiss if we did not thank you, our members, advertisers, sponsors, and distributors, for your support in 2021. We could not have done what we did without you. Your member- ship dues, advertising revenue, sponsorships, and distribution locations drive this organization. We look forward to your continued support so that we can achieve even greater things in 2022!


GET INVOLVED!


MARYLAND HORSE COUNCIL


WHAT WE DO


• Unify, protect & promote Maryland’s diverse horse community


• Provide a united voice in the Maryland Legislature & state agencies


• Keep members informed about important industry related issues


Our goal is to protect the horse world in Maryland. Talk to us about joining!


WE REPRESENT YOU! Join.MDHorseCouncil.org


** Plus, MHC Members receive a free yearly subsciption to The Equiery and exclusive ad specials!


ONE SHARED BOND, ONE SHARED VOICE.


Building Your Dreams; Preserving Your Legacy


Horse Barns • Indoor Arenas • Bank Barns • Restoration • Wineries PRECISEBUILDINGS.COM | 717.768.3200


www.equiery.com | 800-244-9580 THE EQUIERY YOUR MARYLAND HORSE COUNCIL PUBLICATION | JANUARY 2022 | 7


0921


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