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need to Chronic Conditions


Increase Fall Risk In the United States, one in three seniors fall each year and about 75 percent of health-care costs are spent on chronic diseases. In a study conducted by the parent company of Philips Lifeline, data showed seniors with chronic conditions fell and required emergency transport up to 54 percent more often than their peers with no chronic conditions. The study also found that seniors with physical conditions not typically tied to frailty, including COPD and diabetes, also were shown to fall more often. “While conditions like Parkinson’s disease and osteoporosis


are more obviously tied to falls, we’re learning that other com- mon chronic diseases have a direct correlation to increased frailty and falls,” said Kimberly O’Loughlin, Philips’ senior vice president and general manager of home monitoring.


Falls and Hospital Visits


The Philips data shows that seniors fell more often and needed hospital transport when reporting the following:


Cognitive impairment 54% COPD 42%


Diabetes 30% Heart condition 29% 4 SENIOR LIVING EXECUTIVE | NOVEMBER/DECEMBER 2015 | WWW.ARGENTUM.ORG


know ALFA Is Now Argentum


ALFA recently introduced its new name, Argentum, and logo to reflect the organization’s expanded direction, priorities, and focus. “Since ALFA’s formation 25 years ago, the se- nior living industry has undergone many changes, and is primed for many more as baby boomers begin to use our services,” said Argentum Presi- dent and CEO James Balda. “Our brand transfor- mation better represents where the industry is today as well as our vision for the future.” Argentum’s new tagline is “Expanding senior


living,” which speaks to a variety of audiences while enforcing the organization’s mission to increase the visibility and acceptance of senior living as an option that people choose, not just need. On both a state and federal level, Argentum is a critical and respected leader in the industry, supporting the business operations and growth of its members. Derived from the Latin word for silver,


Argentum conveys strength and a sense of gravi- tas while giving a nod to the “silver generation” Argentum’s members serve. The new brand: • represents a diverse industry. No single word represents the range of products and services offered by Argentum’s members. The new name offers flexibility for the industry and the association to grow.


• is industry facing, but also consumer friendly. Argentum signals strength, maturity and a sense of importance—traits that resonate with both businesses and consumers.


• celebrates the passion and commitment of senior living professionals. It’s forward looking.


Although the organization’s brand, logo, and tagline have changed to better represent its role within this dynamic industry, Argentum’s mis- sion remains the same: Members exemplify the principles of choice, dignity, and independence for seniors. To support these principles and to enhance quality of life for older adults, Argentum influences public policy, promotes business excel- lence, and ensures an informed public.


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