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Life Safety FRINGE BENEFITS


important job of keeping residents safe, they also offer important cost-saving and marketing advantages


By Adam Stone Fast Forward


 Be specific when marketing life safety features offered in communi- ties. Tech savvy seniors know what they want.


 While it’s not possible to directly quantify the connection between life safety and insurance rates, industry insiders can say with con- fidence that better life safety will lower premiums in the long run.


 A well-run building with no inci- dent reports and no complaints will enjoy smoother inspections and better relationships with regulators.


efits beyond what you may assume. A good track record in life safety can boost the bottom line through insur- ance breaks, improved marketing, and friendly relations with state inspec- tors, among other benefits.


L “Life safety is what enables your entire organization to do what it wants to


do, which is to enrich the lives of the seniors we work with day after day,” says Diane Bridgewater, CFO and chief administrative officer at Life Care Services.


Superior life safety can deliver bigger-than-expected benefits, though they may be difficult to quantify. Aggressive life safety can give you a sur-


prising degree of flexibility in how you position your property, points out Paul Chapman, chief development officer at Belmont Village Senior Living. In new construction, non-combustibles like steel or concrete are safer than


wood. Building with that higher level of safety in mind has other hidden ben- efits. “In the past, if you were building independent living (IL) and you knew it


28 SENIOR LIVING EXECUTIVE | NOVEMBER/DECEMBER 2015 | WWW. ARGENTUM.ORG


ife safety is part of the foun- dation of senior living, but it can also deliver business ben-


As safety technology tools do their most


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