THOUGHT LEADER
Pinnacle Sets the Pace in Measuring Customer and Employee Satisfaction
By Patrick Connole C
hris Magleby, chief executive officer (CEO) of Pinnacle Quality Insight based in Sandy, Utah, has experi-
enced a busier-than-usual year, what with his company being acquired at the start of the year by Home Care Pulse (HCP), at the same time HCP bought Activated Insights. HCP said the acquisitions will strength-
en the company’s technology platform that focuses on conducting and analyzing survey insights and employee engagement in the post-acute marketplace. For Magleby, the development opens a
new phase for his company as it continues to break new ground in how senior living stakeholders are surveyed to measure satis- faction among clients, employees, and the communities themselves, with special atten-
tion to helping solve the workforce crisis by bolstering retention rates. Please read below on how he envisions
the business and Pinnacle’s role moving forward.
Senior Living Executive (SLE): Please describe your role at Pinnacle and background. Chris Magleby (CM): I grew up in the aging services field. When I was a kid, my dad owned and ran nursing homes and then owned a few home health agencies. My uncle was a software engineer back in the 1980s who would always get me computers and comput- er games, so I learned how to code at an early age and have been interested in it since. By the time I graduated college, my dad
had a little compa- ny called Pinnacle Consulting; he asked me to come work for him to help with some of the technology. Ironically, I said no, but he was pretty persistent. I finally agreed. As it turns out, we started hav- ing the time of our lives. We were business partners for 20 years and grew Pinnacle to what it is today. In January 2023, Pinnacle was acquired by HCP; my dad retired, and now I am joining HCP as the chief strategy officer.
Chris Magleby CEO
Pinnacle Quality Insight
44 SENIOR LIVING EXECUTIVE MAY/JUNE 2023
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