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TECHNOLOGY & INNOVATION Company: Brookdale Senior Living Program: “This Week at Canyon Lakes”


“This Week at Canyon Lakes” is a weekly news broadcast produced by residents and associates at Brookdale Canyon Lakes in Ken- newick, Wash. The show features reports and interviews highlighting community engage- ment opportunities along with the personal stories and talents of individual residents. The program entertains and engages the


residents, families, and community at large who watch it every week. It encourages fam- ilies to stay informed about what their loved ones are doing and encourages them to get involved. It also effectively motivates resi- dents to engage in the community program- ming activities shown on the broadcast. Resident program coordinator Kaileigh


Korenkiewicz directs the broadcast. “We have an exceptionally active community and our broadcast is a platform for our residents’ pursuits and passions,” she said. “Our broadcast has elevated our communi- ty culture and has made our residents proud to be members of Brookdale Canyon Lakes and to share our community with their fam- ily and friends.” Each episode of “This Week at Canyon


Lakes” is created in much the same way as a traditional newscast. Residents plan the show at a weekly meeting in collaboration with Brookdale associates. The residents write, film, host, and produce the program. The broadcasts are created with technol- ogy including a video camera, iPad, Tele- prompters, specialized lighting, and video editing software. Segments are filmed in the onsite studio and on location at communi- ty events, outings, trips, and cruises. The team has filmed on location at numerous points of interest in the Pacific Northwest as well as in 10 states, eight countries, and two continents. Producing the newscast offers a satisfying


experience for the residents by giving them an opportunity to be active participants in creating and leading their community’s programming. It fosters a strong sense of purpose by allowing them to showcase their talents and achieve personal goals. It also gives them a forum for sharing those goals for the enjoyment of others.


MARCH/APRIL 2019 ARGENTUM.ORG 45


One resident was able to fulfill her dream


of broadcasting in New York City when she and two other residents co-hosted an episode from the middle of Times Square. Other favorite filming locations have been Alaska’s Inside Passage, Hawaii’s Napali Coast, and the Panama Canal. One of the most popular stories followed 90-year-old Myrlen McKinnon as she took a zipline tour through the Costa Rican jungle. More than 20 residents now participate


regularly in the broadcast, which began with a small group when the program was founded in 2015 by Joe Green, now a sales manager at the community. Initially, the residents were intimidated by the idea of producing their own broadcast. However, they quickly became comfortable with the process and with the technology needed to make it happen. The broadcast is shared with viewers


through Facebook, Vimeo, and email. View- er engagement is measured through social media interaction with the posted videos


and by gathering anecdotal feedback from residents and family members. One of the most popular recent posts reached more than 5,000 people and received 200 likes and comments on Facebook. The broad- cast has also been featured in regional me- dia including the local newspaper, several news stations, the PBS show “Northwest Profiles,” and Brookdale Senior Living’s Optimum Life magazine. In total, the show has been watched more than 50,000 times in over 60 countries. The success of “This Week at Canyon


Lakes” has prompted community leaders to encourage more residents to participate. Recently the community reached out to another nearby Brookdale community in Spokane to invite them to be included in an upcoming broadcast. Community lead- ers have also proposed a plan to Brookdale corporate to create a training and process guide to mentor other Brookdale locations that want to create their own community broadcast.


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