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SENIOR LIVING LEADERS UNDER 40


HEATHER HALEY Regional Director of Sales & Marketing Integral Senior Living


HEATHER HALEY is a talented marketing professional and tireless volunteer. She joined Integral Se- nior Living as a community director of sales and marketing and within two years was promoted to her current role of regional director of sales and marketing. Prior to joining Integral, she spent four years as an editor and publisher of a guidebook to help seniors and their families fi nd senior care resources. Her publication reached over 1.5 million people in 14 major U.S. cities. Haley also spent two years of her career as an account executive for a home health care company. In her current role at Integral, Haley helps ensure that each community, new development project, and Integral Senior Living as a whole meet sales and marketing goals. Outside the offi ce, Haley volunteers to help disadvantaged people in her home community. She


is the missions leader for the Motel Ministry, which serves those living in the low-income motels in downtown Knoxville, Tenn. She is also co-chair for A21 Knoxville, which raises awareness for victims of human traffi cking. She has also served as the Knoxville Alzheimer’s Tennessee Walk Chairperson and has been a board member for the Tennessee Valley Case Management Society of America and the Tennessee Society of Healthcare Social Workers.


CHRIS HARPER is a leader in marketing, public relations, and in the implementation of technology that supports residents and staff . He has advanced the industry by introducing sales and marketing initia- tives that aren’t typical for senior living. His innovations have helped to make the sales and marketing process easier and smoother for both the sales and consumer sides of the journey. During his more than fi ve years at The Arbor Company, Harper has spearheaded management of


the corporate brand. He launched an inbound digital marketing program that in 30 months contributed to a total revenue ROI of 711% across all the communities that The Arbor Company manages. While The Arbor Company operates 12 diff erent brands, Harper has launched processes and tools to make sure that all marketing materials work together to present a unifi ed brand message. His work won an Impact Award in 2018 for Inbound Growth from HubSpot. In the past two years, The Arbor Company has won six separate MarCom awards for brochure design, print design, and digital marketing content. Harper is also the creator and host of “Senior Living LIVE,” a Facebook Live show that answers common senior living questions for consumers.


CHRIS HARPER VP, Communication The Arbor Company


ERIC HARRMANN creates building designs that address the practical needs of seniors while off ering a desirable living space with a modern feel. He is the youngest member of AG Architecture’s lead- ership team. Harrmann was a key team member on the award-winning Haven Hospice Custead Care Center


ERIC HARRMANN Senior Associate AG Architecture


in Orange Park, Fla. The project received Citations of Merit from EFA Magazine and Healthcare Design magazine. His work on Village Pointe Commons in Wisconsin received a Milwaukee Business Journal Real Estate Award for Best New Senior Living Development and recognition as a fi nalist in EFA Magazine’s Design Showcase. Both projects were recognized in Argentum’s Senior Living by Design program and were published in the American Institute of Architects’ Design for Aging Review. Harrmann is currently spearheading AG’s Boomers in Transition Survey Series. The fi rst report on


unit design was released in 2018. Survey insights have infl uenced the design development of several new projects, including a community in Milwaukee that combines senior living with an adjoining school and church. The project will revitalize an urban site and create a vibrant sense of community for residents.


28 SENIOR LIVING EXECUTIVE MARCH/APRIL 2019


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