What type of person works in creative data?


What type of people work in data in the advertising and marketing world? Only logical thinkers with a passion for number-crunching and problem-solving? Not so. Whilst those qualities are vital, businesses value people with an aptitude for creative thinking.


Anti-perfectionists Perfection is utopian and trying for it wastes time. Working with data means working through problems logically and decorating what you do with new ideas that keep you and your project moving through the problems you encounter.


Connecters Thinkers that oscillate their approach between ideas and knowledge. People who are mentally agile and able to demonstrate an approach to working with data that shows off more than a dash of inspiration.


Question askers The “why?” question: creatives love asking it and so do people who identify as data thinkers. To truly ask and solve those “why?” questions effectively, you’ll have the expertise and technical skills to demonstrate your outcomes – and the problem-solving, out-of-the-box thinking to get you there.


Left brain meets right brain This is the sweet-spot that so many businesses value, where the ability to work well with maths and stats meets innate creativity, all rolled up in an ability to talk effectively with a wider team.


Beauty in numbers In a sea full of data, the key is to refine information into something usable. Remember that Da Vinci and Michelangelo were fiends for creativity and for complexity. It wasn’t just blind inspiration for them, it was analytical intuition.


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