Life after the Creative Data Academy


Hasmita Vejanand, Creative Data Academy 2014


Social Advertising Planner, OMD UK


Study background


After achieving a degree in economics, I felt my passion lay elsewhere.


The IDM’s Creative Data


Academy showed how the media and advertising industries aren’t just creative, there are analytical roles out there.


Life after the IDM


I work on the biddable paid social team at OMD UK. I monitor promoted ads on Facebook, Twitter, Instagram and Pinterest for clients such as Disney and Channel 4.


My role includes developing and implementing strategies, reporting on campaign performance and presenting results.


Advice for the next Creative Data generation


Gain exposure to the industry by interning, and always stay up-to-date with the latest industry developments – useful when you get to interviews!


14 Life after the IDM


I work for dunnhumby as a Media and Insight Client Lead, creating plans to help brands grow. I use data – both behavioural and qualitative - to answer key business questions and build media activation plans across brand campaigns.


My time at the Academy showed how data applies to everything in the marketing industry. It also gave me key contacts that kept me motivated and I met great people.


Advice for the next Creative Data generation


Gain experience during university via internships and work experience. I spent time writing emails to companies that I found via Marketing Week, IPA and Brand Republic asking to work or shadow their brand strategy department over the summer period.


Katie Spencer, graduate, Creative Data Academy 2014


Media and Insight Client Lead, Dunnhumby


Study background


At university I studied Psychology because I’m fascinated by research on human behaviour. But I’m also creative and wanted a career


in an industry that combined the two.


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