Data in action: JWT for ING


Who and what ING needed a campaign to that could marry the brand’s innovative spirit to their championing of Dutch art. JWT took up the challenge of using data and technology to bring to life one of history’s greatest artists.


How Rembrandt, the great Dutch master, possesses a vast body of work. JWT created a programme to interrogate this creative output, using algorithms and facial-recognition software.


What did the work produce? A 3D portrait, drawn out by a 3D printer. The finished work featured a man in black, dressed in 17th century clothing. The portrait featured 148 million pixels drawn from over 160,000 fragments found in the data mining of Rembrandt’s oeuvre.


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Creative data in action


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