Data in action: AMVBBDO for Currys PC World


Who and what As part of their Christmas 2015 “Spare the act” campaign, Currys teamed with AMVBBDO to produce a highly personalised, data-led campaign packed full of hints to help shoppers settle on that perfect Christmas gift.


How Customers were encouraged to use an online entry form on the Currys PC World website to add in their personalised hints and select a location. The chosen hints were then displayed on sites close to those locations for the hinters, their families and their friends to see


What did the work produce? Over 2,000 bespoke hints across 6 weeks, featured on 500 sites nationwide. The roll out encompassed static, digital and ambient out of home sites, and also used live poster technology, radio ads and social media work.


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Creative data in action


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