IBS Journal January 2017
09
Publicity stunt of the month
has been exploring the use of drones to deliver debit cards. It has been carrying out tests into different models of drone as well as the weight of its new debit cards and packaging (less than 1lbs). These have involved short distance flights (no further than 400ft) by individuals, either indoors or within personal garden spaces.
U
Plans to use the drones, aka Project Murmuration, for the challenger bank’s official launch at the beginning of 2017 are under discussion. Deborah Keay, Chief Marketing Officer at Starling Bank, says: “We’re exploring the use of drone delivery as an innovative and efficient way to deliver our customers their Starling card in record time from account opening. We know there are many more discussions to be had if we want to trial deliveries
K digital-only new entrant, Starling Bank,
commercially, with the British Government and Civil Aviation Authority. However, we have discovered that a drone is capable of carrying
our Starling cards some distance and delivering them to a designated person. This is an exciting moment for Starling as we finalise launch preparations.”
Note to Starling Bank: Maybe just stick the cards in the post? Probably easier and cheaper.
Scott Thompson first direct rolls out ‘co-creation space’
irst direct has launched fdesign, a platform which allows customers to become involved in developing new products and services. This follows a pilot where the UK digital bank, part of HSBC, worked alongside a group of customers to develop improvements to the website
firstdirect.com.
f
Members of the fdesign community will be able to access a separate part of the website where they can offer views and also get involved in projects currently being designed or future ideas. The platform is currently available by invitation only, but ‘fdesigners’ can take part in surveys or discussion forums, or become involved with prototype testing. first direct will then share updates on what’s been actioned on the back of their input. Participants will also be awarded points for their input which will open up further projects.
Tracy Garrad, Chief Executive at first direct, says: “Our customers want a bank which doesn’t stand still and offers them the products and services they value. fdesign is a new
way of working, a genuine co-creation space focused on gathering opinions and sharing new ideas. It gives us an area where we can work with our customers to create a truly modern and open banking service that’s right for now and the future.”
Scott Thompson
www.ibsintelligence.com
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