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IBS Journal April 2015


SAP Sybase


Similar to its rivals Temenos and Misys, SAP’s channel offering derives from an acquisition. In SAP’s case, this was the 2010 purchase of Sybase, which brought with it its Sybase 360 omnichannel platform. This offering is now positioned as Omnichannel Digital Platform, and consists of a harmonised set of Sybase mobile and online banking solutions, united by a common middleware layer, complementing SAP’s core banking systems, Loans Management and Deposits Management. At the vendor’s annual Sapphire event in Orlando last year, SAP cited ANZ in New Zealand (for mobile)


and Commonwealth Bank of Australia (for sales and leads operations across retail, corporate and wholesale) as takers of the front-end software. The latter worked with SAP on a major core systems roll-out, but chose Omnichannel Digital Platform in a separate selection process, said the vendor. SAP has also been working on implementing the platform at a first taker in India. This is Adarsh Credit


Co-op, which enlisted SAP to deliver the solution to support mobile banking. Himanshu Shah, CTO of Adarsh told IBS that the co-op liked the breadth of functionality SAP offered and felt it would address both the cur- rent and future needs. Rahu Modi, managing director of Adarsh, added that despite having no reference sites in the country, the bank was comfortable with the system on the basis of reference sites in other developing countries around the globe.


Backbase


The Netherlands-based vendor has been around since 2003, and is widely regarded as one of the pioneers of the new generation of channel banking offerings on the market. It boasts a client list containing ABN Amro, Barclays, Nationwide and UBS. Similar to Temenos Connect, Backbase has optimised its Engage channel banking platform to support wealth management, retail and corporate banking. The internet software is browser agnostic, and the mobile version is operable across iOS, Android and Windows mobile operating systems. Backbase has broadened its geographical spread, and already made some inroads into the US, with offices in New York and Atlanta, and one cus-


tomer, CertusBank in South Carolina. The bank selected Backbase in December 2012 and launched a new website a few months later. However, the pro- ject has not progressed much since then, although the bank has had corporate challenges to distract it. Recently, CertusBank told IBS: ‘Our overall strategy has changed significantly since we first engaged with Backbase, and we have a year to implement all the features they offer.’


Crealogix


Switzerland-based Crealogix has a digital banking offering with a focus on the private banking/wealth man- agement space. It names clients such as Julius Baer, Vontobel, Hyposwiss Private Bank and VP Bank in its home market. It is still listed as a partner of the private banking software vendor, Avaloq, with the Crealogix solution positioned as part of a front-to-back offering with Avaloq Banking Suite. However, the 2011 launch of Avaloq Front Platform, Avaloq’s own front-end system, saw this partnership erode somewhat with Avaloq targeting Crealogix customers. BLKB was one Avaloq Banking Suite user which opted to move to the new Avaloq front- end, replacing Crealogix. Crealogix is now on an international expansion drive, making inroads into the UK in early 2015 with the


acquisition of MBA Systems, a specialist in brokerage and trading technology services. This is part of a broader strategy from the vendor to establish itself as ‘a leader for the digital bank’, undertaken last year. The strategy has seen Crealogix pump large amounts of investment into scaling up its resources (including by acquisition as per MBA Systems), by building up an international sales organisation and working closely with international implementation partners. It has also expanded its headcount by an additional 32 staff (its total headcount now stands at 302). This strategy has come at a cost, however. The vendor reported losses of CHF5.2 million ($5.2 million) in


its latest end of year financial results, although it remained bullish, stating that ‘it accepts the losses this [the major investment programme] entails’.


© IBS Intelligence 2015 www.ibsintelligence.com 43


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