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IBS Journal September 2015


‘Even contacts not


registered with UBI Pay can receive the money


by downloading the app in just a few steps in the same time as for


an ordinary SCT.’ Elisabeth Rizzotti, UBI Banca


‘All it takes is


a few hundred thousand Euros and a couple


of months work.’ Massimo Arrighetti, SIA


‘The adoption by consumers has


already gone viral, and that is without any advertising as such,’ Arrighetti says. The next step is to move into the per-


son to business (P2B) domain, which is expected to be available by the end of the year. According to Arrighetti, ‘retailers are very interested’.


Banks using Jiffy: first-hand experience


As mentioned earlier, 13 banks in Italy have adopted Jiffy. In addition to the aforemen- tioned banks, these include BancoPosta (the country’s postal bank), Cariparma (a subsidiary of Crédit Agricole group), BNL (member of the BNP Paribas group), Banca Carige, CheBanca!, Banca Mediolanum,


Monte Dei Paschi Di Siena, Banca Popolare di Milano (BPM), Banca Popolare di Sondrio and Banca Popolare di Vicenza. IBS has asked a few to share their expe-


riences. UBI Banca uses the Jiffy service as part


of its broader UBI Pay offering, which con- sists of three key pieces: sending money with Jiffy, paying contactless/NFC, and pur- chasing online with Masterpass, an e-com- merce wallet. UBI Pay is the bank’s ‘first app that rev- olutionises the payment experience’, says Elisabeth Rizzotti, head of digital channels and communication at UBI Banca. The Jiffy part enables users ‘to send money in real time to contacts in their telephone book, and even contacts not registered with UBI Pay can receive the money by downloading


© IBS Intelligence 2015 www.ibsintelligence.com 45


spotlight: mobile payments


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