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analysis: world wealth report


IBS Journal July – August 2015


World Wealth Report 2015: new generation, new challenges


Capgemini and RBC Wealth Management have recently carried out their periodic look at what is going on in the wealth management sector. Their World Wealth Report 2015 suggests a reasonable level of satisfaction among high net-worth individuals (HNWIs) at present but with a new generation bringing different demands, including a strong preference for digital services.


‘HNWIs are generally satisfied overall but there is a bit of a time bomb building,’ says Capgemini’s strategic analysis group head, David Wilson. The overall satisfaction rating for advice from wealth managers is put at 72.5 per cent and there are few regional inconsistencies, although the Japanese are notably least satisfied, at 56.5 per cent. This isn’t bad, given the other complexities facing today’s wealth managers. ‘There is regulatory pressure, cost pressure, client behaviours are shifting, and there are new entrants, many of whom are digitally focused,’ says Wilson. Probably the most worrying aspect


of the satisfaction figures is that they are appreciably lower among newer custom- ers than among the long-standing. There is additional news for the established provid- ers that might cause disquiet: ‘Wealth man- agers who have been in the business fewer than 20 years appear much more attuned to HNWI needs, both on advice-related and platform-related needs. Wealth managers with longer tenures (20 years or more) were less aligned.’ To say that many wealth managers


have been slower to embrace change than their counterparts in other sectors is per- haps a bit of an understatement. From the traditional asset allocation-type services, Wilson feels the need is increasingly for ‘a holistic, goals-based approach proba- bly with a strong digital offering’. The goals increasingly include social impact, with


30 © IBS Intelligence 2015 www.ibsintelligence.com


many HNWIs not viewing wealth managers as the main source of advice here. The regulatory bombardment over the


last few years has perhaps been a distraction or excuse for delaying other decisions and investments, but it is clear that this now con- stitutes ‘business as usual’. This is a burden. The report authors comment: ‘Regulatory reform in the wake of the financial crisis has imposed significant new costs and impedi- ments to the goal of providing an integrated client experience. By necessity, wealth man- agers are spending more time on activities that maintain compliance, but many times do little to add value to client relationships.’ However, the new entrants are not standing still and are putting pressure on the incumbents to adapt as well. In this sense, what is happening in the wealth management space mirrors what is going on in other areas of financial services. There are some different types of


entrants and disruptors identified in the report. There are the ‘auto advisors’, primar- ily with a US focus at present. Examples are Wealthfront and, in Europe, Nutmeg. These are currently mainly centred on simple products and are aimed at investors with a few thousand dollars, not millions, but they might well evolve to cover more complex products, higher net-worth customers and wider geographies. Among these auto advisors there might


well be consolidation and it is unclear which ones will be the winners, says Wilson.


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