54 | TRAVEL TRADE NEWS
www.nitravelnews.com Jet2holidays Expand Award-Winning Trade Team In addition to these four positions,
Jade Evers has moved into a newly created Trade Operations Manager role that will see her lead, manage and develop trade operations including marketing, events and trade support. Jade has worked in the Jet2holidays trade team for three years, most recently as Business Development Manager and as Trade Sales Executive before that. Claire Jenkins has also moved into
JET2HOLIDAYS has announced plans to expand its award-winning trade team, as the tour operator further strengthens its approach to working with independent travel agency and homeworker partners. The UK’s largest tour operator is recruiting to fill four positions in its trade team, which will expand the size of the team to 20. Vacancies include Trade Support Manager, Trade Marketing B2B Manager, Trade Sales Executive and Trade Analysis Executive. The field-based Trade Sales Executive
role will cover the North East and Yorkshire with the successful candidate taking responsibility for working in collaboration with independent travel agency partners to help them market,
promote and sell Jet2holidays packages so that they can grow their businesses and increase sales. The other vacancies are based in
Leeds and are critical to the delivery of Jet2holidays’ award-winning trade sales strategy. The Trade Support Manager post is responsible for processes and systems that enable the trade team to effectively deliver this strategy and the Trade Marketing B2B Manager will develop and oversee marketing plans to inform, inspire and encourage partners to sell package holidays. The Trade Analysis Executive will provide the trade team and agency partners with insight into performance and market trends, so that they can tailor their strategies based on real-time data.
Anything But Plane: WeRoad’s First Global OHH Campaign Launches in Huge London Takeover
IN a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers – no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the real rush of exploring the world with a new crew of friends. Certainly a better way of making new connections. Following WeRoad’s entry into two new markets in late 2022, the campaign is live across London, Rome, Milan, Madrid, Barcelona,
and Paris,
as WeRoad plays on its key USP of getting solo travellers together for the experience of a lifetime. The
above-the-line
Thailand, Nepal, Peru, Cuba, Turkey, Iceland, Jordan, Canary Islands, and Morocco. Inviting commuters to ‘Grab your backpack, we’ll bring new friends’, these creatives are focused on bringing to life a selection of WeRoad’s trips, highlighting the brand’s USP of bringing solo travellers together in a unique, authentic way through its travellers. Who better to show you what a WeRoad trip is like than IRL WeRoaders? Further
its reach across TfL services,
expanding WeRoad
activity
also marks the travel experts’ first OOH advertising push in the UK, with more than 3,700 ads visible across London. In a complete takeover of the city, travellers across the city won’t be able to miss WeRoad’s enticing invite to trade the desk job for a new adventure. The ‘Grab Your Backpack’ campaign features a range of creative, carefully crafted in-house by the WeRoad marketing team, developed with the intention of playing on millennial language, humour and drive to create new experiences with others. Across key London tube stations, commuters will be met with a mix of 48 and 16 sheet cross track ads, as well as 12 and 4 sheets in key station tunnels all featuring group selfies taken by WeRoaders themselves on trips to
has also developed creatives for carriages across the Underground network. Featured in the second carriage of every Underground train is a range of funny copy-led ads using online slang – ‘DTF? Down to fly,
far far away?’ – and relatable scenarios – ‘Successfully planning a trip with friends is like saying “Tonight I’m only having one”. It’s not gonna happen’ – that resonates with its key audience of millennial travellers. No dad jokes though… sorry. Playing on the rush of peak commuter travel hours, buses across the Capital will be emblazoned with catchy, copy- led creative from the travel brand. From offering Brits ‘The rush without the hour’ and asking ‘Should I stay or should I go?’ or whether commuters have ‘Ever travelled with a group of strangers?’, the creatives play on WeRoad’s USP of bringing solo travellers from around the world together for adventures that replace the daily rush with an adrenaline rush.
EMIRATES has announced it will soon build an advanced training facility to accommodate 6 Full Flight Simulator Bays (FFS) for its future Airbus A350 and Boeing 777X aircraft. The brand new, 63,318 sq. ft. facility is slated to open in March 2024. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Emirates Airline and Group, said: “This US$ 135 million investment to build a new pilot training centre will ensure Emirates’ readiness to commence its pilot training ahead of the delivery of its new aircraft fleet starting from 2024. The building will be equipped with the latest, technologically advanced simulators to provide the best training for pilots, while using solar power to reduce energy consumption.” The new building will be adjacent to
the existing Emirates Training Facilities in Dubai, which will provide a great integration and close proximity to all the other pilot training centres. Pilot trainees will also benefit from being
able to set-up and configure the cockpit environment using bespoke devices as part of the pilot training module and upload the data to the Full Flight Simulator (FFS) prior to commencing their training session. This innovative, first-of-its-kind concept is designed to shorten the trainee’s preparatory time inside the simulator, help them maintain focus and take full advantage of the training duration. With the addition of the new building
to Emirates’ existing training colleges in Dubai, the airline will have the potential to expand its pilot training capacity by 54% per year. Across the airline’s training buildings, Emirates’ pilots will have increased flexibility and facilities to hone their flying skills with 17 full flight simulator bays offering a capacity of more than 130,000 training hours a year. Emirates’ first Airbus A350 aircraft, the
airline’s newest training college is set to commence training its first batch of A350 pilots by June 2024.
the new position of Trade Events Manager. In her new post, Claire will manage, plan and execute events including the Jet2holidays Annual VIP conference, third party conferences, Virtual Knowledge Sessions and FAM trips. Claire has worked at
Jet2.com and Jet2holidays for 20 years, most recently as Trade Support Manager, a role she has worked in for over nine years. She worked for
Jet2.com on its very first day of operations 20 years ago, starting her career at the company working on the sales desk at Leeds Bradford Airport. Alan Cross, Head of Trade at Jet2holidays said: “This significant investment into working with independent travel agents and homeworkers shows just how integral our partnership approach to working with them is. There is very strong demand for our award-winning package holidays booked through trade sales channels, and we want to capitalise on that by supporting our partners with every aspect from marketing through to sales analytics. Expanding our dedicated trade team and creating these vital new positions will see our collaborative approach to working with independent travel agents and homeworkers grow even further and faster.”
March/April 2023 IHG Hotels &
IHG Hotels & Resorts strengthened its powerhouse status in the UK & Ireland with the addition of nine new hotels. The properties span five of IHG’s brands across its four collections: Luxury & Lifestyle Collection brand, Hotel Indigo; Premium Collection brand, voco hotels; Essentials Collection brands Holiday Inn and Holiday Inn Express; and Staybridge Suites, in its Suites Collection. Matt Walton,
Resorts Unveil Nine New UK Hotels
Senior Development Director, UK&I, IHG Hotels & Resorts commented: “The addition of these hotels is a mark of confidence from both our owners and
our
guests for IHG brands in the UK, where we have a well-
established presence already. Being able to grow right across our portfolio shows our relevance in this diverse and dynamic market. Whether it’s the promise of a memorable experience, the consistent quality or indeed our attractive loyalty benefits that keep guests coming back – we are honoured that they do. For our owners, their investment is supported by the power of the IHG enterprise, from our platforms and distribution, IHG One Rewards – one of the world’s largest hotel loyalty programmes, to the support of our strengthened in-market teams.”
Emirates Invests US$ 135 million in New Pilot Training Centre
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