Professional Matters
TECH TALK
How to get the most out ofMember News
Member News is CPA Canada’s monthly, customized enewsletter. It reaches more than 210,000 members and stakeholders. Here’s a refresher on how it works.
1. This is your newsletter “Your profession. Your interests. Your newsletter.” The stories you see in Member News are organized topically and determined by what you select in the CPA Canada website preference centre.
2. Easy access Want to update your topics? Visit the CPA store? Use the green and blue buttons to click straight through to
cpacanada.ca.
3. On-time delivery Your customized version of Member News lands in your inbox on the second Monday of each month.
4. For all CPAs The Member News lead story and one or two other editor-curated articles are timely pieces that are relevant to all professional accountants. The January 2016 lead story, “It Pays to Be a CPA,” which highlighted the CPA Profession Compensation Study, was our most-read article ever.
5. Your topics and interests Stories, webinars, conferences and courses are organized by topic. To ensure your enewsletter includes the information you’re interested in, make sure you have the relevant topics selected in the preference centre.
We did the math 1minute 210,000+12 12 | CPA MAGAZINE | MAY 2016
Get what you want
time required to update personal preferences enewsletter topic categories dynamically and individually generated enewsletters
Got a few minutes? Update your preferences on CPA Canada’s website to receive communica- tions designed just for you. Go to
cpacanada.ca/myaccount.
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Bottom photo courtesy of Michelle Yee
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