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INSIDE THE MOST VIRAL TRACKS OF THE MONTH UNITED KINGDOM


Nathan Evans Wellerman (220 Kid & Billen Ted Remix) (Polydor) Song Creations: 180,247


Kicking off 2021’s first global music craze – the sea shanty – was unsigned artist Nathan Evans. A postman from Scotland, Evans shared his version of sea shanty classic Wellerman and started one of the biggest music movements in months, creating a global viral sensation with TikTok creators on bo th sides of the Atlantic joining the trend. Nathan has enjoyed huge media interest appearing on BBC Breakfast, The One Show and Good Morning America and is now signed to Polydor Records. He has since released a remixed version of Wellerman with producers 220 Kid and Billen Ted, which reached No.3 in the Official Charts. “In just over a week, Nathan Evans went from doing the postal rounds in Airdrie, Scotland, to realising his dream of signing a deal with Polydor Records, releasing his first single and reaching No.3 in the UK singles chart,” says TikTok head of music operations, Paul Hourican. “It’s the perfect example of how TikTok is supercharging music discovery; connecting audiences with music and artists like never before. We couldn’t be happier for Nathan, and all the other sea shanty artists who have enjoyed such success. For these artists and so many others, it starts on TikTok.”


Anne-Marie, KSI, Digital Farm Animals Don’t Play (Asylum) Song Creations: 52,726


Anne-Marie, KSI and Digital Farm Animals gave TikTok a four-day preview of their track Don’t Play before general release. The song notched up almost 20,000 creations in that period, with Anne-Marie and KSI engaging with fans through a TikTok live the night before general release to build the hype. The result? Don’t Play debuted at No.2 in the UK singles chart.


Wombats Greek Tragedy (14th Floor) Song Creations: 594,116


TikTok has fallen back in love with The Wombats in recent weeks. A remix of the Liverpool-based indie band’s 2015 single Greek Tragedy has taken off, becoming the soundtrack to an eclectic mix of video creations. Originally uploaded by Laura Serrao, the Oliver Nelson remix has been used in almost 600,000 video creations to date and has been officially released by label 14th Floor Records.


GLOBAL


Erica Banks Buss It (1501/Warner) Song Creations: 3,905,841


“We couldn’t be happier for Nathan and all the sea shanty artists who have enjoyed success” Paul Hourican, TikTok


musicweek.com


Erica Banks became a viral sensation with this track, which in turn spawned the #BussItChallenge. TikTok fans are using the song as part of a viral outfit transition trend, where the outfit or look switches as the song drops and the users squat. Buss It first came out in 2020 and samples Nelly’s Hot in Herre. Banks has since landed a deal with Warner Records, in partnership with Texas label 1501.


Olivia Rodrigo Drivers License (Geffen/Polydor) Song Creations: 1,840,586


Singer and actress Olivia Rodrigo took TikTok and the global charts by storm with her debut single Drivers License. The TikTok community took the song to heart, using it as the background to tracks speculating about its origins and whether the song is about Joshua Bassett, her High School Musical co-star. It’s also now featuring in video creations focusing on fashion transitions, with TikTok creators falling on to a bed from 90-degree angles.


Music Week | 95


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