l Worries over terrorism are on the increase among British holidaymakers, with one-third more travellers now concerned about an attack than they


l Just over half of the travel trade professionals quizzed say that Brexit will have a negative impact on the UK’s reputation as a holiday destination. The survey reveals that 12% said the impact of Brexit on the UK’s reputation among holidaymakers will be significantly negative, with 41% saying it will be slightly negative. Almost a third (31%) predict there will be no impact, while 16% predict a positive


outcome (13% slight, 3% significant). l More than a quarter of UK holidaymakers are less likely to go to the US while Donald Trump is in the White House, while 40% of the travel trade say the US is not a country to


do business with under the current president. When asked: “Has Donald Trump’s presidential election made you more or less likely to visit the USA in the future?” 27% of holidaymakers said they were less likely to do so. And, of the key industry travel executives who took part in research for the report, 40% do not think the US is good place to do business with for as long as Trump is president. When presented with the statement: “With Donald Trump as president, America is a country to do business with,” 19% said they strongly disagreed and 21% disagreed slightly. Only 15% agreed with the statementng.


were a year ago. l One in 10 holidaymakers have booked a holiday to visit locations “seen on screen”. Shows mentioned by respondents include Inspector Montalbano – an Italian crime drama set in Sicily – and A Place in the Sun, which offers advice about buying homes abroad. With Brits booking more than 45 million overseas holiday trips each year, this could mean that 4.5 million foreign holidays annually are taken in locations inspired by TV shows. There is plenty of potential in the UK domestic market too – about 53 million staycations are taken each year, suggesting that more than five million could be heading for destinations they


have enjoyed watching on TV. l One in five British holidaymakers say they may visit Tunisia, now that the Foreign and Commonwealth Office has relaxed its travel advice. Almost one in 10 (9%) said ‘somewhat likely’; 7% said ‘quite likely’; and 4% said ‘extremely likely’.


WTM London Review 2017 29


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