ABU DHABI,


GREEK TOURISM ORGANISATION, AND TOURISM IRELAND


AMONGST BEST STAND WINNERS


BEST STAND AWARDS | ABU DHABI TAKES TOP AWARD Best for Business.


This year’s WTM London Best Stand Design was won by Abu Dhabi Tourism and Culture Authority, for a space that successfully blends old and new. Features included a woman weaving a carpet and a virtual reality buggy ride for visitors to try. The Greek National Tourism


Organisation’s revamped stand won


Best New Stand was won by DMC company AC Group who the judges felt had made good use of limited space. A giant stooping over a bench to


provide a fun selfie opportunity won Tourism Ireland the accolade Best Stand Feature. Simplicity proved the winning


ingredient for Fortymee Ltd (TT237),


which won this year’s Best Stand Within the Travel Tech Show. The company’s products include a new smart wristband which alerts people on excursions that they are due back and tells the tour guide who is missing, their contact details and picture. The stand displays the gadgets and also runs a video showing the system in action.


Buyers’ Club and senior executives being invited to WTM London mean the event is predicted to facilitate £3 billion in industry business deals, beating last year’s record of £2.8 billion. WTM London, Senior Director, Simon


Press, said: “WTM London has grown at an unprecedented rate in recent years with the seniority of delegates continuing to increase.


decision-makers with direct purchasing responsibility. The number of pre- qualified buyers from the WTM Buyers’ Club who attended the event over the three days stood at 10,484 – up 8% on 2016. Furthermore, the number of senior industry executives invited by exhibitors to do business at WTM London rose significantly, up 14% year-on-year to 16,049 – including an 8% rise on Monday 6 November (invite- only day) to 11,861. There was also an improved spread of attendees across all three days, with Monday’s numbers up by 1% and Wednesday seeing a rise of 9% year-on-year, further cementing the three-day format for WTM London – introduced last year.


WTM London 2017 experienced almost 88,000 (87,794) visits across the three days – Monday 6 – Wednesday 8 November. The first day of the event (Monday 6 November) saw 28,154 visits – an increase of 1% on last year. This included 5,715 senior buyers from the WTM Buyers’ Club, an increase of 11% compared to the first day of 2016. Tuesday 7 November saw a massive 35,113 visits, including 7,525 senior buyers from the WTM Buyers’ Club. Wednesday 8 November experienced 24,527 visits, including more than 4,000 (4,021) from the WTM Buyers’ Club – an increase of 21% on the final day of the 2016 event.


WTM London again attracted around 50,000 (49,685) delegates. The bumper numbers for the WTM


“I am delighted to see almost 10,500 senior buyers from the WTM Buyers’ Club and more than 16,000 Exhibitor Invitees in attendance. These record numbers further demonstrates that WTM London is the event where the industry conducts its business deals. Around one million business meetings took place over the three days of the event which will lead to £3 billion in contracts being signed.” Audited figures of WTM London 2017 will be available in the New Year.


LONDON 6–8 November 2017 WTM London Review 2017 13


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