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WTM LONDON ® INDUSTRY REPORT 2017


WTM London surveyed its key stakeholders – exhibitors, senior WTM Buyers’ Club members and visitors – to discover the central issues for the industry and the topics of conversations on the exhibition floor for WTM London 2017.


HIGHLIGHTS


KEY INDUSTRY REPORT FINDINGS l More than 1,000 British travellers


were asked if they were willing to buy internet access on a flight. A resounding 67% said no. However, there are some British travellers who are interested in being able to log on on board. Nearly three- in-ten (29%) would be interested in the service on long-haul flights, with one in


ten ready to pay on short-haul flights. l The sharing or peer-to-peer economy is failing to have any significant impact on the travel habits of UK holidaymakers. Furthermore, the influence of the sector has not grown during the past few years, despite the


efforts by brands such as Uber and Airbnb to become more mainstream. 12% of the 1,000 travellers polled have booked accommodation or travel / transport via a peer-to-peer website during the past year. Of those who have booked accommodation, 86% said they would do so again. But for those who’ve used peer-to-peer for transportation, only 38% would repeat


the experience. l An increase in the price of holidays abroad is the major post-Brexit fear for British travellers, with other areas of concern reflecting the far-reaching implications of leaving the EU. More than half (54%) the 1000-strong sample


size said that they were concerned specifically about the worsening pound/euro exchange rate. A similar proportion (52%) are worried about holidays in general becoming more expensive, while 45% are anxious about the costs of flights. Further, more than one in three (38%) Brits is concerned about losing entitlement to free state healthcare in Europe with the future of the European Health Insurance Card in doubt. One-third (33%) are nervous about the increased


risk of queues at passport control. l The global travel industry is taking the environment more seriously this year than last. The annual poll of industry professionals, 71% of respondents said that the environment was quite (35%) or extremely (36%) important to their business. This is more than 10% higher than last year, when the total was 31% and 30%


respectively. l Pop star Adele is the passenger we would most like to sit beside on a plane, according to the survey. The chirpy cockney songstress scooped 28% of the vote. The new Doctor Who received 21% of the votes.


28 WTM London Review 2017


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