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WTM LONDON SHOW ROUND-UP
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Once again WTM London 2017 at ExCeL, London brought the travel industry together for three days of networking, entertainment and business. This year’s event saw a record number of buyers in attendance facilitating over £3 billion of contracts.
HIGHLIGHTS
PREMIER PARTNER ITALY The Italian National Tourist Board (ENIT) was the Premier Partner at WTM London this year. The deal is part of a strategy launched by ENIT aimed at repositioning and widening the country’s tourist offering beyond its traditional destinations such as Rome and Venice, which often suffer from overcrowding.
Dario Franceschini – minister of Cultural heritage and Tourism commented: “In the tourism sector, where competition is so fierce, it is fundamental for Italy to diversify its attractions and spread tourist flows over the entire national territory. There
is a need to manage numbers to avoid concentration in our great art cities, which are beautiful but fragile. Now, more than ever, the promotion of Italy is a strategic tool to direct visitors all over the country.” The main reasons for travel remain Italian culture, food and shopping and the great art cities the most visited places but there seems to be an emerging trend among visitors: “We have registered strong growth in sustainable tourism. This includes more bookings in small villages, on religious walking paths, bike trails, food and wine itineraries and historic railways. There has also been growth in cultural
tourism in regions traditionally better known for their seaside resorts.” This trend seems to be confirmed also by Pasquale Terracciano, the Italian Ambassador to UK. He highlighted how interest in the country continued to be varied, with tourists looking beyond the traditionally popular regions of Campania, Tuscany and Veneto.
“The town of Matera (in the region of Basilicata, Southern Italy) becoming 2019 European Capital of Culture is one of many fantastic developments we welcome and we are sure this trend of diversification in where people travel will continue.”
BUYERS MEAN BUSINESS AT WTM LONDON 2017
The numbers of senior industry buyers and travel professionals invited to do business at WTM London rose yet again for 2017.
The key benchmarks of exhibitor invitees and WTM Buyers’ Club members in attendance topped last year’s record figures at WTM London. WTM Buyers’ Club is the leading business club for senior travel industry
12 WTM London Review 2017
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