In an oversaturated insurance advertising market, it can be difficult for consumers to cut through the clutter and understand what is truly meaningful about a brand. Arbella’s brand was developed to reflect our strong culture of service and community involvement. Our ability to distinguish ourselves as a local company that cares about
people has been the foundation for our growth since 1988. Relationships are at the core of everything we do. Our strategic approach to hiring is aligned with our values, and it is no accident that our friendly, knowledgeable employees enjoy helping others. So, last winter when we received countless letters and calls from customers about the caring service they received from our employees, we were proud to see our strategy working.
Happy employees deliver better customer service, and last year our commitment to our employees’ well-being continued with a variety of new programs to support them. Our wellness team introduced new nutrition counseling, personal fitness training, and meditation classes. The Employee Advisory Council and Arbella’s Activities Committee provided many opportunities for employees to share ideas and have fun together. Keeping our employees informed and involved is critical, so we expanded the reach of ArbellaVision to all four of our branch claim offices, and increased engagement on our employee blog, ShoutOut —achieving our highest levels of participation to date.
Because our brand is an extension of our culture, we were able to leverage our many partnerships to build deeper relationships in our communities. Our designation as the
Official Auto Insurance Partner of the Jimmy Fund and Dana-Farber Cancer Institute allowed us to participate in many of their fundraising programs like the Jimmy Fund Scooper Bowl and the annual Jimmy Fund Marathon Walk. Through our ongoing relationship with the Boston Celtics, we participated in many of their community and in-game programs and events. Our long-standing partnership with the Mix 104.1 Mix Lounge helped to engage a new demographic, and the new NESN Backyard Rink program reached families in a fun and meaningful way.
Going forward, the challenges we face will require us to be innovative and resilient. Remaining true to our core values—putting relationships first—will continue to be at the cornerstone of everything we do.
“I feel fortunate to work for a company that actively seeks out employee ideas and suggestions and empowers us to turn them into change.”
– Kacey Holbrook, chair, Arbella Employee Advisory Council
2015 ANN UAL RE PO RT 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24