Despite a highly competitive marketplace, Arbella Commercial Lines remained focused on growing New England middle market accounts in 2015. Our efforts to deliver innovative products and improve efficiencies were rewarded with positive feedback from our independent agents and steady growth
each quarter. Even during the severe winter weather, we inspected properties without delay to ensure that customers were insured in a timely manner. While maintaining our underwriting discipline, and through the collaborative efforts of our Loss Control, Underwriting, and Claim departments, we continued to write new business and grew our overall premium by 6.7 percent and our policy count by 7.5 percent.
Excitement built around our new Builder’s Bundle campaign, which we introduced to our agents in the fall. The program provides a discount to trade contractors when they bundle our Commercial Auto and Artisan Contractors policies. This strategy marks our first Com- mercial Lines consumer-facing marketing initiative, and we are excited about its potential.
Our commitment to developing our employees continued through 2015, as we introduced new training initiatives to enhance their skills and prepare them for the future. We further strengthened our leadership team and welcomed two very talented new managers to our Middle Market and Auto departments. These exceptional leaders quickly
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established best practices and inspired and developed our employees to seek the best path to profitable growth.
As we look forward, we expect the competitive landscape to continue. By remaining responsive to the needs of our agents and customers, we will continue to differentiate ourselves and achieve strong, profitable growth into the future.
“Working for Arbella enables me to make effective decisions in real time. If I have a new idea to share, all I have to do is walk outside my office and talk to my team.” – Mike Federico, underwriting manager, Arbella
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