Strategic Report
6 Finsbury Food Group Annual Report & Accounts 2018
Our Business
Corporate Governance
Financial Statements
Our Products Our bakery division serves a UK bread and cake retail market of over £6 billion and produces for our UK foodservice channel serving a UK market of a further £1.5 billion.
Bread, Morning Goods and Cakes
• Artisan loaves • Buns and rolls • Celebration cakes • Sharing cakes • Snacking cakes • Retailer own-label bakery product • Memory Lane, our own cake brand
Foodservice Kara is our own foodservice brand. The range covers an ever-growing portfolio of sweet and savoury baked goods, including floured baps, artisan breads, brioche buns, traybakes and large premium cakes, focusing on the latest consumer trends.
Licensed Brands We have a long-standing relationship with many licensed brands, manufacturing quality bread and cakes for some of the biggest names in the market.
Thorntons A partnership spanning two decades, with continuing innovation in celebration.
Mary Berry Loaf, sharing and celebration cakes, all true to Mary Berry’s original recipes, appealing to a broad customer base.
Disney A long-term partner, we continue to help consumers enjoy the Disney brand in cake.
Mars Collaborating on an innovative cake range for classic confectionery brands such as Galaxy, M&M and Maltesers.
Baileys New brand launches include a milkshake- shaped cake with an Irish cream filling and topping.
Character Licensed Portfolio Developing products to meet consumer trends and occasions, and to bring popular characters to life across different cake formats. Successful licences this year include Batman, Pokemon, Paw Patrol, Peppa Pig, Jurassic World 2 and JoJo Siwa.
Vogel’s Alfred Vogel was a pioneering Swiss nutritionist who used natural ingredients. Vogel’s loaves are baked without added sugar, emulsifiers, enzymes, or artificial preservatives or flavourings, and are bursting with seeds and grains.
Village Bakery The range of organic fresh rye bread brands for those looking to avoid wheat. All made with no added yeast, emulsifiers or enzymes.
Cranks Wholesome, simple, nutritious bread baked with organic stoneground wholemeal flour and fermented for longer, made without any additives such as emulsifiers and enzymes.
Our Customers Our bakery segment covers the following:
UK Retail • Supermarkets • Discounters • Convenience
UK Foodservice • Hotels • Pubs • Restaurants • High-street chains • Fast-food outlets • Contract caterers
International Markets • France • Belgium • Netherlands • Ireland
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