12 Finsbury Food Group Annual Report & Accounts 2016
Strategic Report
The Group is proud to have a well balanced portfolio of retailer own label business and a strong and evolving licensed branded portfolio, all supported by collaborative and strategic partnerships. We also have our own cake brand,
Kara is the foodservice brand of the Finsbury Food Group, distributing to more than 300 wholesalers, independents and end-users such as pubs, hotels and restaurant chains. The Kara brand has been operating in the foodservice sector for more than three decades bap. Today the Kara brand has a fantastic variety of frozen bakery products, providing foodservice customers with a one stop shop for their bakery requirements. We continue to extend the range and this year have launched artisan breads, continental pastries and cakes.
The Group continues to have a strong and long standing relationship with Thorntons, part of the Ferrero group. A combination of strong performance of core business and successful NPD has led to Thorntons being one of the fastest growing brands in the cake category over the last 12 months. Thorntons maintains a strong presence across both celebration and snacking cake.
Character licenses remain a key focus for the business and continue to play a vital role in our overall success within celebration cake and snacking cake. We are proud to have strong, and in many cases long standing, relationships with multiple partners such as Disney, Warner Bros. Nickelodeon, Carte Blanche and Entertainment One. These partnerships allow the business to develop products that meet key consumer occasions for all ages. Successful licenses for the Group this year have included Minions, Star Wars and Batman which have been linked to big movie releases and the more evergreen licenses of Me to You, Peppa Pig and Paw Patrol.
Weight Watchers remains a large food brand with a presence across multiple UK grocery categories. This year the brand is changing consumers are taking to manage their weight, health and lifestyle needs.
The consumers’ need for healthy nutritious food is the driver behind the Vogel’s brand. Founded on the principles of Alfred Vogel, the pioneering Swiss nutritionist, Vogel’s is a range of ‘clean label’ seeded breads crammed to bursting with seeds and grains. The loaves most fantastic toast!
The country’s leading Rye bread brand, targeted at consumers aiming to avoid wheat, comprising a range of wholemeal and seeded loaves. The bread is made with the simplest of enzymes.
A range of what our customers call ‘Proper from a specially selected group of English farmers. Cranks bread is fermented for longer texture without using any additives such as leading organic bread brand.
The Group has a 50% owned Company, distributes the Group’s UK manufactured and third party products primarily to Continental European markets, particularly in France and Benelux.
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