What’s on Session previews and why it matters to you
Meet the consumer: new approaches to audience growth 14:00–14.50, Broadgate 1
ences at Penguin Random House, and Steve Ackerman, m.d. of Somethin’ Else, this session will explore all aspects of how a publisher might grow its audience and its knowledge about that audience, with a particular emphasis on video content, audio and social. From podcasting to YouTube, the panelists will discuss the best ways to increase sales through smart content marketing.
F Featuring Albert Hogan, director, group marketing and audi-
This session will be chaired by Miriam Robinson, a marketing expert who programmes The Bookseller’s annual Marketing & Publicity Conference.
Sell up: new commercial opportunities for book retail 14:00–14.50, Broadgate 2 F As sales of digital content soar, this session, which features
related or educational publishing products. It will ask what stand- ards are necessary, how best to interpret data and how the increased knowledge it will bring could change ways of learning. The session will seek to stimulate beter approaches to product development and innovation, either from publishing houses or direct from schools. This session will be chaired by Timo Hannay, founder of SchoolDash.
Venture capital: commercial opportunities outside of books 15:00–15:45, Broadgate 2
Katie Donelan, director of business development at BookBub, and Michael Tamblyn, chief executive of Kobo, will explore all aspects of book content retailing and marketing across formats and across media, as well as placing this business in the context of the wider digital content marketplace. There are massive opportunities, but huge challenges, with a big question mark over how book content is distinct from other creative content tpes. This session will be chaired by Lisa Campbell, The Bookseller’s news editor.
Tune in, turn on: how to take advantage of the new market for listening 14:00–14:50, London Wall Suite
A Featuring Steve Carsey, director of original programming (UK) at Audible, and Hannah Telfer, m.d. of Penguin Random House
Audio, this session will examine how the growth in audiobook down- loads is impacting on publishing and audiobook businesses, and how that growth might be further sparked by business innovation, new content tpes, investment in production, increasing the output and/commissioning standalone audio content. The panel will also discuss whether there is still a role for CDs. This session will be chaired by Jan Paterson, head of books and audio at the BBC.
15.00
After the download: the next innovation for audio 15:00–15:45, London Wall Suite
change access to audio: the ways we listen, what we listen to and how we pay for it. Featuring Paul Dawson, partner at Fluxx, and Cameron Drew, vice-president, publishing at BookTrack, the session will also look at how different sectors are using advances in mobile technology to augment listening, and how the spoken-word and music are helping drive this change. This panel will be chaired by Matthew Rubery, academic and audiobook historian.
A The panel will explore advances in mobile technology that will
Big data made simple: how to cut through to crucial analysis 15:00–15:40, Bishopsgate Suite
Joshua Perry, director of Assembly, this session will look at the effective use of data (big or small) in the development of EdTech-
www.thebookseller.com E Featuring Rose Luckin from the Institute of Education and
of being in the content business, but outside of its usual prod- ucts. The speakers, which include Oli Christie, c.e.o. of Neon Play, and Jo Edwards, head of licensing and brand development at Penguin Random House, have expertise across events, apps, games and websites. The panel will discuss where the opportunities are, what the barriers are and what can be learned from other sectors as publishing companies venture into new commercial areas.
This session will be chaired by HarperCollins’ Sam Missingham, who co-founded FutureBook in 2010.
16.00
People power: developing tomorrow’s talent today 16:00–16:40, Broadgate 2 F This panel will pick up on Eva Appelbaum’s morning keynote
speech about digital literacy within companies, and will further explore the opportunities and challenges around recruitment within publishing, with the roles needed to be filled today by people that will drive the business towards the changes of tomorrow. The panel includes John Anathasiou, director of people at HarperCollins UK, and Sharon Parker, group chief operating officer at Bonnier Publishing.
This panel will be chaired by Sarah Shaffi, The Bookseller’s online editor and producer.
Print vs digital: together in perfect harmony? 16:00–16:40, Broadgate 1
Kings Road Publishing, and Rachel Williams, co-founder and publisher at Wide Eyed Editions, this panel will look at those areas where print and digital are working together (and rubbing up against each other), with both products improving and beter meeting the expectations of their audience as a result. The panel will discuss improvements in printing technologies, increased production values and transferable content from other media. This session will be chaired by Danny Arter, The Bookseller’s creative editor.
F Featuring Nick Coveney, head of digital and social media at
Speak up: how best to work with narrators and writers 16:00–16:40, London Wall Suite
A The final session of the AudioBook Revolution explores the creative relationship between the author, the audiobook
listener/reader and the producer, and features authors James Oswald and Michelle Paver, and actors Ian Hanmore and Emilia Fox (subject to filming schedules) alongside Roy McMillan, a reader and producer at Penguin Random House. This session will be chaired by Nicholas Jones, m.d. of Strathmore Publishing.
09 F The panel will explore commercial opportunities that arise out
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